Feasibility Study on Eco-Smart Dish Washing Liquid

PAMANTASAN NG LUNGSOD NG PASIG

Alcalde Jose St., Kapasigan, Pasig City

A Feasibility Study on

Merchandising EcoSMART,

A Multipurpose

Organic Cleansing Solution

Presented to

The Panel of Oral Examiners of

College of Business Administration and Accountancy

In Partial Fulfillment of the Requirements

For the Degree of

Bachelor of Science in Entrepreneurship

NAME OF PROPONENT:

Chiyuto, Maricar Claudette

And Company

Professor Oscar Pagulayan
Adviser and College Dean

TABLE OF CONTENTS
Acknowledgement………………………………………………………………………………………………………………i

Dedication…………………………………………………………………………………………………………………………ii

Chapter I: Introduction…………………………………………………………………………………………5 A. Introduction…………………………………………………………………………………………………6 B. Background of the study……………………………………………………………………8 C. Statement of the Problem…………………………………………………………………9 D. Objectives of the Study…………………………………………………………………11 E. Significance of the study……………………………………………………………14 F. Scope and Limitation…………………………………………………………………………16 G. Review of related Literature……………………………………………………18 H. Definition of terms……………………………………………………………………………23 I. Methods and Procedures……………………………………………………………………24

Chapter II: Marketing aspect…………………………………………………………………………25

A. Objectives……………………………………………………………………………………………………26

B. Analysis of the Market……………………………………………………………………27

C. Survey Analysis………………………………………………………………………………………28

D. Market Potential Analysis……………………………………………………………41

E. Demand Analysi…………………………………………………………………………………………45

F. Sales Projection……………………………………………………………………………………48

G. Gap Analysis………………………………………………………………………………………………50

H. SWOT Analysis……………………………………………………………………………………………51

Chapter III: Technical Aspect………………………………………………………………………60

A. Objectives……………………………………………………………………………………………………61

B. Technical Requirements……………………………………………………………………62

C.