FEASIBILITY STUDY SAMPLE
FAR EASTERN UNIVERSITY
Institute of Tourism and Hotel Management
WONDERLAND PASTRIES
A Feasibility Study Presented to the
Faculty of the Institute of Tourism and Hotel Management of
Far Eastern University
Sampaloc, Manila
In Partial Fulfillment
Of the Requirements for the Degree of
Bachelor of Science in Tourism Management
Pamela S. Cabanayan
Ericka D. Dela Cruz
Lorenzo Miguel R. Ilano II
Mariel Abigail E. Nagaño
Althea Kaye E. San Felipe
Jellypher C.Somlani
TABLE OF CONTENTS
I. EXECUTIVE SUMMARY Page 5
A. Type of Business
B. Management Highlights
C. Marketing Highlights
D. Financial Highlights
E. Socio-Economic Contribution
II. MANAGEMENT ASPECT Page 7
A. Key Business Operations
B. Type of Business
C. Organizational Structure Page 8
D. Job Descriptions Page 9
E. Salaries and Benefits Page 12
F. Hiring of Personnel Page 13
G. Orientation Page 14
H. Performance Appraisal Page 15
I. GANTT CHART Page 16
III. TECHNICAL ASPECT Page 17
A. Product Concept
B. Benefits
C. Company Profile and Logo Page 18
D. Location Page 23
E. Manufacturing Process Page 25
F. Production Process Page 26
G. Raw Materials Page 29
H. Factory Machinery and Equipment Page 30
I. Packaging Page 33
J. Office Supplies Page 35
K. Office Equipment Page 36
L. Utilities/Utensils Page 38
M. Delivery Page 43
N. Quality and Safety Measures
O. Location and Layout Page 45
IV. MARKETING ASPECT Page 48
A. Introduction
B. Market Overview Page 49
C. Market Segmentation Page 50
D. Target Markets Page 53
E. Promotional Activities Page 54
F. SWOT Analysis Page 57
G. Distribution Channels
H. Industry Analysis
I. Market Risks Page 58
J. Demand and Supply Analysis Page 59
K. Survey Page 61
V. SOCIO-ECONOMIC ASPECT Page 79
VI. FINANCIAL ASPECT
Institute of Tourism and Hotel Management
WONDERLAND PASTRIES
A Feasibility Study Presented to the
Faculty of the Institute of Tourism and Hotel Management of
Far Eastern University
Sampaloc, Manila
In Partial Fulfillment
Of the Requirements for the Degree of
Bachelor of Science in Tourism Management
Pamela S. Cabanayan
Ericka D. Dela Cruz
Lorenzo Miguel R. Ilano II
Mariel Abigail E. Nagaño
Althea Kaye E. San Felipe
Jellypher C.Somlani
TABLE OF CONTENTS
I. EXECUTIVE SUMMARY Page 5
A. Type of Business
B. Management Highlights
C. Marketing Highlights
D. Financial Highlights
E. Socio-Economic Contribution
II. MANAGEMENT ASPECT Page 7
A. Key Business Operations
B. Type of Business
C. Organizational Structure Page 8
D. Job Descriptions Page 9
E. Salaries and Benefits Page 12
F. Hiring of Personnel Page 13
G. Orientation Page 14
H. Performance Appraisal Page 15
I. GANTT CHART Page 16
III. TECHNICAL ASPECT Page 17
A. Product Concept
B. Benefits
C. Company Profile and Logo Page 18
D. Location Page 23
E. Manufacturing Process Page 25
F. Production Process Page 26
G. Raw Materials Page 29
H. Factory Machinery and Equipment Page 30
I. Packaging Page 33
J. Office Supplies Page 35
K. Office Equipment Page 36
L. Utilities/Utensils Page 38
M. Delivery Page 43
N. Quality and Safety Measures
O. Location and Layout Page 45
IV. MARKETING ASPECT Page 48
A. Introduction
B. Market Overview Page 49
C. Market Segmentation Page 50
D. Target Markets Page 53
E. Promotional Activities Page 54
F. SWOT Analysis Page 57
G. Distribution Channels
H. Industry Analysis
I. Market Risks Page 58
J. Demand and Supply Analysis Page 59
K. Survey Page 61
V. SOCIO-ECONOMIC ASPECT Page 79
VI. FINANCIAL ASPECT