Feasibility UCD
V 1.0 Last Updated 1nd November 2003
php Scope and Feasibility Evaluation – BMGT 44
Learning Objectives :
This module introduces students from any discipline to the area of Scope and Feasibility analysis in php management. By the end of this module you will understand and be able to execute the key steps to ensure that a php is initiated, scoped and aligned with strategic and customer needs. Each session will last 3 hours. php Management tools and techniques will be introduced in the context of commercial phps, case studies and the textbook
“Winning at New Products” by Robert Cooper, to show how they are used in business settings, then classroom workshops and discussions will reinforce the learnings.
Lecturer – hero Email / .hero@learningtalk.ie / Mob 086 384 3670
Office E121 (behind Services desk)
Pigeon-hole for hard copies of hand-ins – South corridor first floor, far end on right.
Textbooks & references
The main course text (available from the campus bookshop) is :
• Winning at New Products - Robert Cooper
ISBN : 978-0-7382-0463-5
Module Overview
MSc in PM - Feasibility - 43720 - Course Outline - v1.0 - Jan-Apr 2014
© hero 2003
Page 1 of 11
V 1.0 Last Updated 1nd November 2003
php Scope and Feasibility Evaluation – BMGT 44
Course Assessment
Individual / Group Submission Brief (35% + 25%):
You and your study group are partners in a Business Consultancy company (come up with your own name for this). You are to identify a product or service launched to the Irish market within the last 3 years.
The company who launched that product or service product/service to be launched within the next 12 separate product/service entirely from the same yourselves and write your Feasibility Assessment on
have commissioned your consultancy to prepare a feasibility plan for the follow-up months. This might be for an extension of the selected product/service, or for a company. Your group should agree the follow-up product or
php Scope and Feasibility Evaluation – BMGT 44
Learning Objectives :
This module introduces students from any discipline to the area of Scope and Feasibility analysis in php management. By the end of this module you will understand and be able to execute the key steps to ensure that a php is initiated, scoped and aligned with strategic and customer needs. Each session will last 3 hours. php Management tools and techniques will be introduced in the context of commercial phps, case studies and the textbook
“Winning at New Products” by Robert Cooper, to show how they are used in business settings, then classroom workshops and discussions will reinforce the learnings.
Lecturer – hero Email / .hero@learningtalk.ie / Mob 086 384 3670
Office E121 (behind Services desk)
Pigeon-hole for hard copies of hand-ins – South corridor first floor, far end on right.
Textbooks & references
The main course text (available from the campus bookshop) is :
• Winning at New Products - Robert Cooper
ISBN : 978-0-7382-0463-5
Module Overview
MSc in PM - Feasibility - 43720 - Course Outline - v1.0 - Jan-Apr 2014
© hero 2003
Page 1 of 11
V 1.0 Last Updated 1nd November 2003
php Scope and Feasibility Evaluation – BMGT 44
Course Assessment
Individual / Group Submission Brief (35% + 25%):
You and your study group are partners in a Business Consultancy company (come up with your own name for this). You are to identify a product or service launched to the Irish market within the last 3 years.
The company who launched that product or service product/service to be launched within the next 12 separate product/service entirely from the same yourselves and write your Feasibility Assessment on
have commissioned your consultancy to prepare a feasibility plan for the follow-up months. This might be for an extension of the selected product/service, or for a company. Your group should agree the follow-up product or
References: deducted! : Title of presentation; Date of presentation in format Ddd, dd mmmm yyyy (eg Thursday 2 nd February 2014); HINES, P., HOLWEG, M. & RICH, N. 2004. Learning to Evolve: A Review of Contemporary Lean Thinking. International Journal of Operations & Production Management, 24, 994-1011.