1. Introduction 3
2. What’s the Difference between e-Business and e-Commerce? 3
3. Who is FedEx? 4
4. Ebusiness at FedEx 5
4.1. E-Operations at FedEx 5
4.2. E- Human Resources Management (HRM) at FedEx 8
4.3. E- Marketing at FedEx 9
4.4. E-Commerce at FedEx 11
5. How does E-Business increase market share at FedEx? 11
6. How has e-technology lead to augmentation of earnings at FedEx? 13
10. The e-Business Strategy – What are the Risks? How do you mitigate these? 15
11. Conclusion 18
12. References 19
1. Introduction
We live in a world where it is constantly becoming easier to communicate .Pause for a moment and think what would you do sans your email? Your Smartphone? Heaven forbid, if there were no Facebook?
Did we ever stop to think; are there more to these software applications than just superbly intelligent algorithms? What drives people to develop programmes to make “free” calls on Skype? Or the ability to “tweet” your day away?
In 2008, online sales exceeded $ 200 Billion in the USA alone, so it’s not too much of a surprise, that MONEY is the reason that drives these innovations! People are getting busier (or lazier), choosier, more demanding and wiser. The convenience and scale of the internet makes it the anytime mall of choice. Who is reaping the rewards of the internet sales channel?
Retailers that engage in E-Commerce and E-Business!
This document is based on FedEx and endeavours to demonstrate how FedEx has embraced e-business and e-commerce to:
• Drive and sustain market share growth,
• Increase and improve service efficiency,
• Augment their earnings.
The e-business strategy also presents a unique set of challenges and risks for the management of FedEx. These together with mitigations thereof are also discussed.
2. What’s the Difference between e-Business and e-Commerce?
“e-Business” and “e-commerce” are often used interchangeably. However, they are somewhat different.
E-Business: Electronic Business