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Fedex Analysis

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Fedex Analysis
FedEx Corporation

Strategic Management Project

Prepared for:

DR. Robert Ch. Wood

BUSINESS 189 – Strategic Management

Prepared by:

SAN JOSE CONSULTING GROUP:

Billy CRANE

Brad LANDTHORN

Bob MIRI

Jeremy RELPH

Chris SANCHEZ

Andrea VERNEROVA

December 9, 2003

TABLE OF CONTENTS

EXECUTIVE SUMMARY ……………………………………………………………… 3-5

Chapter I: HISTORY ……………………………………………………………… 6 -9

Chapter II: EXTERNAL ANALYSIS ……………………………………………….9-15

A. Industry Life Cycle

B. Industry Dynamics

C. Porter’s Five Forces

D. Global Competition

E. National Context

F. Opportunities and Threats

Chapter III: INTERNAL ANALYSIS ………………………………………………16-23

A. Competitive Advantage

B. Distinctive Competencies

C. Strategies

D. Four Building Blocks

E. Strengths

F. Weaknesses

G. Image

Chapter IV: BUSINESS-LEVEL ………………………………………………………23-28

A. Business Level Strategy

B. Issues in Differentiation

C. Targeting Customer Needs

D. Market Segmentation

E. Differentiation of Quality

F. Differentiation in World

G. Advantages of Differentiation

H. Impact of Strategy

Chapter V: VALUE CHAIN ……………………………………………………… 28-34

A. Value Chain

B. Product Technology

C. Impact of National Context of Industry

D. Response to Differences Among Nations

E. Global Dimensions of Strategy

Chapter VI: CORPORATE-LEVEL STRATEGY ………………………………………. 35-41

A. Fedex Corporation

B. Express

C. Ground

D. New Offerings

E. Horizontal Integration

F. Vertical Integration

G. Fill in the Blanks, H. White Spaces

I. Premier Plus 10, J. Mega Opportunities
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