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Fedex - Marketing Plan

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Fedex - Marketing Plan
FEDEX

FedEx Marketing Plan
Dedication to Innovation, Service & Responsibility
MKTG 6352

2011

Table of Contents 1.2 Letter of Recommendation ..................................................................................................................................... . 3 1.3 Executive Summary ............................................................................................................................................. 4 1.4 Introduction, Background, summary and update of the case study ....................................................................... 5 1.4.1 Introduction ..................................................................................................................................................... 5 1.4.2 Background....................................................................................................................................................... 5 1.4.3 Summary of the Case ....................................................................................................................................... 5 1.4.4 Update on FedEx .............................................................................................................................................. 5 2 Situation Analysis ........................................................................................................................................................ 6 2.1 Market Summary ................................................................................................................................................. 6 2.1.1 Target Market Analysis ................................................................................................................................ 6 2.2 SWOT Analysis .....................................................................................................................................................
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