FedEx report
Introduction 2
1.0 Measurements of success 2
2.0 Reasons underpinning FedEx Corporation’s success 4
2.1 Strong Brand Image 4
2.2 Employee Service and Customer-oriented 4
2.3 The innovation technology 4
2.4 Innovative Culture 5
2.5 Strong Infrastructure 5
2.6 Large customer base and customer loyalty 6
3.0 Strategy Capability 6
3.1 Value chain 6
3.2 VRIN framework 9
3.2.1 Value: 9
3.2.2 Rarity: 9
3.2.3 Inimitability: 10
3.2.4Non-substitutability: 10
4.0 International Strategy 11
5.0 Leadership of FedEx Corporation 13
5.1 Leadership 13
5.2 Management: 14
5.2.1 Top Management 14
5.2.2 Middle Management 14
5.2.3 First-line Management 14
6.0 The Difficulties of Remaining Successful 15
6.1 External factors 15
6.2 Internal factors 15
6.3 Recommendation: 16
6.3.1 Increasing competition capability: 16
6.3.2 Employee training and skill development: 16
6.3.3 Expanding the geographic coverage: 16
Reference List: 18
Introduction
FedEx Corporation provides a wide range of transportation, e-commerce, overnight courier services, and business support services. It is one of the largest express transportation companies in the world. FedEx services throughout the world in 220 countries. The company consists of four segments: FedEx Express, FedEx Ground, FedEx Freight, and FedEx Services. These four segments compete in collaboration and cooperation under the FedEx brand name but operate relatively independently with each other (Amsler et al. 2010).
1.0 Measurements of success
There is a variety of criteria that can measure whether a company is successful. The organisation’s success can be measured by criteria such as growth of sales, market share, customer satisfaction and profitability etc…
FedEx can be seen as successful in revenue because it increased from $22.49 billion in 2003 to $39.3 billion in 2011. (seekingalpha.com)
Figure1 Source: seekingalpha.com
Customer satisfaction is an important measure of a company’s success. FedEx Corporation has ranked number one in
1.0 Measurements of success 2
2.0 Reasons underpinning FedEx Corporation’s success 4
2.1 Strong Brand Image 4
2.2 Employee Service and Customer-oriented 4
2.3 The innovation technology 4
2.4 Innovative Culture 5
2.5 Strong Infrastructure 5
2.6 Large customer base and customer loyalty 6
3.0 Strategy Capability 6
3.1 Value chain 6
3.2 VRIN framework 9
3.2.1 Value: 9
3.2.2 Rarity: 9
3.2.3 Inimitability: 10
3.2.4Non-substitutability: 10
4.0 International Strategy 11
5.0 Leadership of FedEx Corporation 13
5.1 Leadership 13
5.2 Management: 14
5.2.1 Top Management 14
5.2.2 Middle Management 14
5.2.3 First-line Management 14
6.0 The Difficulties of Remaining Successful 15
6.1 External factors 15
6.2 Internal factors 15
6.3 Recommendation: 16
6.3.1 Increasing competition capability: 16
6.3.2 Employee training and skill development: 16
6.3.3 Expanding the geographic coverage: 16
Reference List: 18
Introduction
FedEx Corporation provides a wide range of transportation, e-commerce, overnight courier services, and business support services. It is one of the largest express transportation companies in the world. FedEx services throughout the world in 220 countries. The company consists of four segments: FedEx Express, FedEx Ground, FedEx Freight, and FedEx Services. These four segments compete in collaboration and cooperation under the FedEx brand name but operate relatively independently with each other (Amsler et al. 2010).
1.0 Measurements of success
There is a variety of criteria that can measure whether a company is successful. The organisation’s success can be measured by criteria such as growth of sales, market share, customer satisfaction and profitability etc…
FedEx can be seen as successful in revenue because it increased from $22.49 billion in 2003 to $39.3 billion in 2011. (seekingalpha.com)
Figure1 Source: seekingalpha.com
Customer satisfaction is an important measure of a company’s success. FedEx Corporation has ranked number one in