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Fedex Research Planning for Decision Making

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Fedex Research Planning for Decision Making
CORE SECTION

Research Planning for Decision Making

Question One
June 2005
a. Brief
A marketing research brief to examine the attitudes of customers, non-customers and employees to FedEx Express with regard to environmental issues

1) Background

FedEx Express is the world 's largest express transportation company, providing delivery to every U.S. address and to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, usually in one to two business days with the delivery time guaranteed.

FedEx Express is part of FedEx Corporation, which provides strategic direction and financial reporting for a group of companies. This report is only concerned with FedEx Express.

FedEx Express Facts

History Founded June 1971 as Federal Express Corporation
FY04 Revenue $17.5 billion (includes FedEx Trade Networks
Workforce More than 138,000 employees worldwide
Average Daily Volume More than 3.2 million packages daily
Service Area More than 220 countries and territories, including every address in the United States
Air Operations More than 375 airports served worldwide
Delivery Fleet Approximately 41,000 motorised vehicles
[Source: www.fedex.com]

The FedEx Express product range is broken down into the following services: FedEx Express: U.S.; FedEx Express: International; FedEx Express Freight.

2) Project Rationale

FedEx is among the best Fortune 500 companies for its initiatives in environmental issues (source: fedex.com)

FedEx Express recognises it has an environmental impact. It uses resources, disposes of waste, and produces greenhouse gases from energy used for heating, lighting, equipment and transport.

These days national and international bodies urge organisations to go beyond specific environmental protection legislation, FedEx Express is one and intends to continue to be one of those organisations.

Reasons for FedEx Express 's Proactive


Bibliography: Dibb et al. (1994) Marketing Concepts and Strategies. Boston: Houghton Mifflin. Housden, A. (2004) CIM Coursebook: Marketing Research and Information. Oxford: Elsevier Butterworth-Heinemann. Wilson, Alan. (2003) Marketing Research: An Integrated Approach. Harlow: Pearson Education Websites:
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