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Feminism and Vogue Cover

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Feminism and Vogue Cover
1. Theories * Concept of gender * Before 1970s: No concept of Gender * 1970s: Concept of Gender over determinism * 1990s: Diversity of Sex * Sexual desire is not natural instinct but product of society language (for example the re-production, instinct,..) * The society code of desire * “Feminist argue that media images of women are always directed at men and that women are encouraged to look at themselves and the other women the way men do” (Betty Friedan, 1963) * “Masculine Standards” are forced on women and used to evaluate women. * The nature and extent of hegemonic towards clothing and fashion * The magazine’s conceptions of women’s roles as expressed in its fashion photography fit a model of conflicted hegemony characteristic of American media and popular culture. * Fashion photographs generate enormous dissatisfaction among women because they create unrealistic expectation that most women are unable to break. * Fashion is a form of hegemonic oppression an obligation weigh heavily on female

2. Analysis: Cultural Context * Cultural context
Hegemonic and the power of fashion and clothing are expressed by choosing an influencing top singer Rihanna – the World’s sexiest woman according to Esquire magazine (2011) * Affect strongly to readers/buyers. It influents readers to follow the trend. * Overview
Beautiful model
Super make-up
Beautiful/trendy dress
Tone red-hot
Simple color: focusing on the model * Detailed view:
Posture: leaning away posture of the body, only show the face straight (intentionally turning her body inside) -> raise the curiosity, create the attractiveness, and hide away the imperfect part of her body.
Make-up: extra make up especially focus on the lips (notice that Rihanna has beautiful full lips) (focus on the beautiful point of the model to gain attraction), also create the red hot ton-sur-ton with the dress.
Clothes: tight to the body, show all the


References: 1. Connell, R.W. (2002). Gender. Cambridge: Policy Press 2 3. Lowe, M. R (2007). Research into the representation of gender and body image in the press. Retrieved fromhttp://ics.leeds.ac.uk/files/2012/05/miriam-lowe.pdf 4 7. Scott, L. (2004). Fresh lipstick: Redressing fashion and feminism. (p. 368). US: Palgrave Macmillan. 12. Trabue, A. (2011) Vogue Magazine. Retrieved from http://prezi.com/i-6rj1svlmqp/vogue-magazine/ 13
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