Ferrari company analysis

Company Analysis:
Swot analysis
Strengths:
 The Brand – The image Ferrari have managed to create, the identity and the loyalty that brings Ferrari owners back to buying another one. Last but not least, the promise that their brand holds due to the long and successful history they have.
 The Status symbol – Owning a Ferrari is more than just owning a car. It is a statement of your wealth and status –this is still linked with the brand image.
 The Racing Pedigree – Ferrari has its roots in racing; Ferraris are all about Performance and looks.
 Emotive – The “Rosso Corsa”; the distinctive racing colors of Italy; still today bring up emotions – and as many have stated; at least for males; choosing a car is more about emotion than critical thinking
 Innovation and Development – Ferrari is constantly being driven forwards by “innovations and developing new technology”, as Ferrari’s Promise states. Weaknesses:
 Low volumes of production – Compared to competitors like Porsche. The low volumes could restrict managing major technical solutions. It also means that Ferrari witness little economies of scale and that their production costs per product remain relatively high.
 Deliberate refusal to answer demand – One of Ferrari’s ways of keeping their product exclusive is by keeping the production costs low.
 “The waiting list” – Ferrari have the policy that if one wants to purchase a Ferrari, one is put into the end of a waiting list or a line. This could potentially mean that the most eager of customers could decide to choose a competing product instead.
 Green Standards – Ferrari might struggle to keep the emissions of their cars at a required level without sacrificing in performance.
Opportunities:
 New Markets – New markets such as China and India are emerging for the supercar industry as we speak. Competitors like Porsche have already successfully entered the Indian market – Ferrari could benefit from this also.
 Technology – The development of