ferris influence
s the increasing resistanceofto unionization a new phenomenon or simply a return to the historic relationship that has existed between unions and managements in the Uninted States?
2. Would you expect a stronger anti union response from an employer in manufactoring or an employer in a servicing industry?
3. In today's increasingly competitive employment enviroment, would you expect to find many or any employers taking a philosophy-laden approach?
4. Should public policy change in some way so that unions that will win representations
UNIT -V PREPURCHASE BEHAVIOUR OF CONSUMER Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, idea, or experiences to satisfy their needs and wants. Consumers are responsible factors for the sales of any product or services. So, when a new product is launched in the market, understanding consumer’s buying behavior becomes very essential. For this marketer has to study and understand various factors which influences the customers thoughts while buying any product or service. Basically there are two reasons for buying any product/service : 1) Necessity driven buying behavior – Every human being has certain basic needs to fulfill those basic needs, one has to buy related products. It varies from person to person. 2) Impulse buying behavior – Sometimes, there is no pre conceived notion in the minds of the consumer, however certain products, packaging, promotional schemes etc force the consumers to buy them. A consumer’s buying behavior is influenced by cultural, social, and personal factors. Cultural factors Culture, subculture, and social class are particularly important influences on consumer buying behavior. Culture is the fundamental determinant of person’s wants and behavior. The growing child acquires a set of value, perceptions, preferences, and behaviors through his or her family and other key institutions. For eg, A child growing in
2. Would you expect a stronger anti union response from an employer in manufactoring or an employer in a servicing industry?
3. In today's increasingly competitive employment enviroment, would you expect to find many or any employers taking a philosophy-laden approach?
4. Should public policy change in some way so that unions that will win representations
UNIT -V PREPURCHASE BEHAVIOUR OF CONSUMER Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, idea, or experiences to satisfy their needs and wants. Consumers are responsible factors for the sales of any product or services. So, when a new product is launched in the market, understanding consumer’s buying behavior becomes very essential. For this marketer has to study and understand various factors which influences the customers thoughts while buying any product or service. Basically there are two reasons for buying any product/service : 1) Necessity driven buying behavior – Every human being has certain basic needs to fulfill those basic needs, one has to buy related products. It varies from person to person. 2) Impulse buying behavior – Sometimes, there is no pre conceived notion in the minds of the consumer, however certain products, packaging, promotional schemes etc force the consumers to buy them. A consumer’s buying behavior is influenced by cultural, social, and personal factors. Cultural factors Culture, subculture, and social class are particularly important influences on consumer buying behavior. Culture is the fundamental determinant of person’s wants and behavior. The growing child acquires a set of value, perceptions, preferences, and behaviors through his or her family and other key institutions. For eg, A child growing in