Festival by the Sea
Festival By the Sea | Analysis of Event Operations |
Presented by:
Word Count: 3300
Table of Contents
1. Introduction – Page 4
2. Management – Page 5 * Strategic Level pg. 5 * Business Level pg. 6 * Operational pg. 7
3. Planning – Page 8 * SMART Goals pg. 8 * Feasibility pg. 9 * Structure pg. 9 * Strategic Planning and Resolving Problems pg. 10
4. Operations - Page 11 * Characteristics pg. 11 * Human Resources pg. 12 * Retention pg. 12 * Unpredictability pg. 12 * Timelines pg. 13 * Cash flow pg. 13 * Scheduling pg. 14
5. Logistics – Page 15 * Supply to customer pg. 16 * Supply product pg. 17 * Supply of facilities pg. 17 * Onsite facilities pg.17 * Shutdown pg. 18
6. Communications - Page 19 * Internal Communications pg. 20 * Marketing(IMC) pg. 20 * Website pg. 21
7. Conclusion – Page 22
8. Appendices – Page 23 * SWOT Analysis pg. 23 * PESTLE pg. 24 * Disney On Ice pg. 25 to 27 * Budget pg. 28 to 29
9. Bibliography – Page 30 to 31
Festival by the Sea
“Festival by the Sea endeavoured to create a true festival atmosphere by providing entertainment at nine different venues within the Greater Saint John area”. |
Festival By The Sea started in 1985 in the St John Area in Canada. Its aim was to showcase Canadian talent and to create a festival atmosphere and to be community orientated. It had up to 300 bios from different artists every year and was no doubt successful.
It ran for 15 years with no major issues until financial problems started to occur which in turn put great strain on the event.
This report seeks to discuss and analyse what the issues were for the event; what obstacles would be prevalent for an event organiser today and how they can be overcome.
Management “To manage is to forecast and to plan,organize,to command,to co-ordinate and to control"(pg 63,Henri Fayol, Practicing Leadership,
Presented by:
Word Count: 3300
Table of Contents
1. Introduction – Page 4
2. Management – Page 5 * Strategic Level pg. 5 * Business Level pg. 6 * Operational pg. 7
3. Planning – Page 8 * SMART Goals pg. 8 * Feasibility pg. 9 * Structure pg. 9 * Strategic Planning and Resolving Problems pg. 10
4. Operations - Page 11 * Characteristics pg. 11 * Human Resources pg. 12 * Retention pg. 12 * Unpredictability pg. 12 * Timelines pg. 13 * Cash flow pg. 13 * Scheduling pg. 14
5. Logistics – Page 15 * Supply to customer pg. 16 * Supply product pg. 17 * Supply of facilities pg. 17 * Onsite facilities pg.17 * Shutdown pg. 18
6. Communications - Page 19 * Internal Communications pg. 20 * Marketing(IMC) pg. 20 * Website pg. 21
7. Conclusion – Page 22
8. Appendices – Page 23 * SWOT Analysis pg. 23 * PESTLE pg. 24 * Disney On Ice pg. 25 to 27 * Budget pg. 28 to 29
9. Bibliography – Page 30 to 31
Festival by the Sea
“Festival by the Sea endeavoured to create a true festival atmosphere by providing entertainment at nine different venues within the Greater Saint John area”. |
Festival By The Sea started in 1985 in the St John Area in Canada. Its aim was to showcase Canadian talent and to create a festival atmosphere and to be community orientated. It had up to 300 bios from different artists every year and was no doubt successful.
It ran for 15 years with no major issues until financial problems started to occur which in turn put great strain on the event.
This report seeks to discuss and analyse what the issues were for the event; what obstacles would be prevalent for an event organiser today and how they can be overcome.
Management “To manage is to forecast and to plan,organize,to command,to co-ordinate and to control"(pg 63,Henri Fayol, Practicing Leadership,
Bibliography: Websites http://www.aoifeonline.com/uplds/EventScotlandGuide.pdf (Accessed 10th November 2012) http://canadaeventscalendar.ca/events/saint_john.phtml(Accessed 20th November 2012) http://www.ft.com/intl/cms/s/0/b71e55d2-03fc-11e2-9675-00144feabdc0.html(Accessed 11th November 2012) http://www.guardian.co.uk/music/2011/may/15/live-concerts-audiences-stay-home(Accessed 17th November 2012) http://www.stjohns.ca/living-st-johns/streets-traffic-and-parking(Accessed 3rd December 2012) http://www.ops.fhwa.dot.gov/publications/fhwaop04010/chapter2.htm(Accessed 17th November 2012) Journals Akinchan Buddhodev Sinha,(2012)The Mainstay of an Efficient Business, IUP of Soft Skills Business Communications Ahmed Shahriar Ferdous, (2008)Integrated Internal Marketing Communication (IIMC), The Marketing Review Basil Orsini (2000), Improving Internal Communications, Internal Auditor Bowdin et al (2006), Managing Leisure, April 2007 David Reed, (1998)Aligning internal and external communications to gain competitive advantage, Journal of Communication Management Gupta, Lehmann, & Ames Stuart, (2004), Journal of Strategic Marketing, July 2010) Internal Integrated Marketing Communications, (2008) The Marketing Review Internal Communication, (2010), Information Satisfaction, and Sense of Community: The Effect of Personal Influence, Journal of Public Relations Research Voss, Spangenberg & Grohmann, (2003), Journal of Strategic Marketing, July 2010 Books Donald Getz 2007, 6th edition p275, Event Studies: Theory, Research and Policy for Planned Events Johnny Allen, William O’Toole, Robert Harris, Ian McDonnell(2010), P167, Festival and Special Event Management Julia Tum, Philippa Norton, J.Nevan Wright, P77 (2010) Management of Event Operations Newspapers