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Field Day Stakeholders Theory

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Field Day Stakeholders Theory
Field Day is an annual outdoor music festival held on New Year’s Day at the Domain in Sydney. Since beginning in 2002, the one-day festival features various global indie, hip-hip, house and electronic artists. The festival attracts more than 20,000 people each year. With any large-scale event, especially music festivals, the issue of drug overdosing is ever-present, despite police presence and law enforcements. Drug overdosing is increasingly becoming a serious issue for society, causing injuries, as it can lead to unpredictable violent behaviour and even death. The risks associated with taking drugs relates to Stakeholder Theory as the associated implications negatively impact all stakeholders. This paper will explore the impacts of the risks …show more content…
1997), however all share similar roots from Freeman’s (1984) definition which states that stakeholders are any individuals or groups who may impact or are affected by an organisation achieving their objectives. Stakeholder Theory recognises the need to balance the sometimes conflicting claims of differing stakeholders (Arcodia & Reid 2002). For Field Day, their primary stakeholders include attendees, employees and volunteers, suppliers, sponsors and partners, as determined by Arcodia & Reid (2002). Field Day’s secondary stakeholders consist of police and law enforcement, government, emergency services and the host community of Sydney (Arcodia & Reid …show more content…
They could be directly injured by attendees through violent behaviour, therefore putting their safety at risk and consequently they may be turned away from performing at the event in the future. Through collaborative planning before the event, Field Day’s organisers could collaborate with the artists to discourage drug use by attendees to reduce their use at the event and retain the positive, fun atmosphere of Field Day.

Field Day’s secondary stakeholders, including government, police and law enforcement, emergency services and the host community of Sydney, are all affected by drug use at the event. If drug overdose incidents increase, the NSW government has threatened to shut down music festivals (Williams 2016). To overcome this, Field Day’s organisers should increase police presence and law enforcement bodies on the day of the event as well as introduce sniffer dogs and the pill test as previously

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