Film Study

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009 FIRST SEMESTER A. THEORY: A. THEORY Code 1. 2. 3. 4. MMS-101 MMS-102 MMS-103 MMS-104 Subjects Development of Mass Communication Laws & Ethics in Mass Communication Print Journalism & Comparative Media Basic Computer Application Total of Theory B. PRACTICAL: B. PRACTICAL Code 1. MMS-194 Subjects Basic Computer Application Lab Contacts (periods/week) L T P Total 0 0 4 4 Credit points 4 Contacts (periods/week) L T P Total 3 1 0 4 3 3 3 1 1 1 0 0 0 4 4 4 16 Credit points 4 4 4 4 16

Total of Practical C. SESSIONAL: C. SESSIONAL Code Subjects

4

4

Contacts (periods/week) L T P Total 0 20

Credit points

Total of Sessional Total of 1ST Semester

0 20

1

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009

SECOND SEMESTER A. THEORY: A. THEORY Code 1. 2. 3. 4. MMS-201 MMS-202 MMS-203 MMS-204 Subjects Electronic Media: Planning & Production Electronic Media: Writing, Editing & Execution Press Photography Environment & Ecology Contacts (periods/week) L T P Total 3 0 0 3 3 3 3 0 1 0 0 0 0 3 4 3 Credit points 3 3 4 3

Total of Theory B. PRACTICAL: B. PRACTICAL Code 1. 2. 3. MMS-291 MMS-292 MMS-293 Subjects Electronic Media: Planning & Production Lab Electronic Media: Writing, Editing & Execution Lab Press Photography Lab Total of Practical C. SESSIONAL: C. SESSIONAL Code Subjects

13

13

Contacts (periods/week) L T P Total 0 0 3 3 0 0 0 0 3 3 3 3 9

Credit points 3 3 3 9

Contacts (periods/week) L T P Total

Credit points

Total of Sessional Total of 2nd Semester 2 22 22

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009

THIRD SEMESTER A. THEORY: A. THEORY Code 1. 2. 3. 4. 5. MMS-301 MMS-302 MMS-303 MMS-304 MMS-305 Subjects Marketing in Mass Media Stage Production & Direction Advertising Film & Television: Theory & Practice Information & Computer Technology Total of Theory B. PRACTICAL: B. PRACTICAL Code 1. MMS-394 Subjects Film & Television: Theory & Practice Lab Contacts (periods/week) L T P Total 0 0 3 3 Credit points 2 L 3 3 3 3 3 Contacts (periods/week) T P Total 1 0 4 1 0 4 1 0 4 1 0 4 0 0 3 19 Credit points 4 4 4 4 3 19

Total of Practical C. SESSIONAL: C. SESSIONAL Code Subjects

3

2

Contacts (periods/week) L T P Total 0 22

Credit points

Total of Sessional Total of 3rd Semester 3

0 21

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009

FOURTH SEMESTER A. THEORY: A. THEORY Code 1. 2. 3. 4. MMS-401 MMS-402 MMS-403 MMS-404 Subjects Writing & Opinion Pieces Public Relations Film & Television: Theory & Practice Study of Media Scene in India: Print & Cinema Total of Theory B. PRACTICAL: B. PRACTICAL Code Subjects Contacts (periods/week) L T P Total Credit points L 3 3 3 3 Contacts (periods/week) T P Total 1 0 4 1 0 4 1 0 4 1 0 4 Credit points 4 4 4 4

16

16

Total of Practical C. SESSIONAL: C. SESSIONAL Code 1. MMS-484 Subjects Video Production Total of Sessional Total of 4th Semester Contacts (periods/week) L T P Total 4 4 20 Credit points 4 4 20

4

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009

FIFTH SEMESTER A. THEORY: A. THEORY Code 1. 2. 3. 4. 5. MMS-501 MMS-502 MMS-503 MMS-504 MMS-505 Subjects Media Management Entrepreneurship in Media Design & Page Make Up Film & Television: Theory & Practice Study of Media Scene in India: Radio, Television, New Media Total of Theory B. PRACTICAL: B. PRACTICAL Code 1. MMS-593 Subjects Design & Page Make Up Lab Contacts (periods/week) L T P Total 0 0 3 3 Credit points 2 L 3 3 3 3 3 Contacts (periods/week) T P Total 1 0 4 1 0 4 1 0 4 1 0 4 1 0 4 Credit points 4 4 4 4 4

20

20

Total of Practical C. SESSIONAL: C. SESSIONAL Code 1. Total of Sessional Total of 5th Semester Subjects

3

2

Contacts (periods/week) L T P Total

Credit points

23

22

5

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009

SIXTH SEMESTER A. THEORY: A. THEORY Code 1. MMS601A/B/C/D /E/F MMS-602 MMS-603 Specialization Subjects Contacts (periods/week) L T P Total 6 2 0 8 Credit points 8

2. 3.

Media Research Personality Development & Interview Skills

3 3

1 1

0 0

4 4

4 4

Total of Theory B. PRACTICAL: B. PRACTICAL Code Subjects

16

16

Contacts (periods/week) L T P Total

Credit points

Total of Practical C. SESSIONAL: C. SESSIONAL Code 1. MMS - 681 Project Total of Sessional Total of 6th Semester 16 30 Subjects Contacts (periods/week) L T P Total Credit points 14

6

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
FIRST SEMESTER

MMS101 – Development of Mass Communication

1. 2.

Communication through the spoken word Process of Communication – Theories of Mass Communication (Cultivation Theory, Agenda Setting theory, Cultural Imperialism Theory, Spiral of Silence Theory, Media Dependency Theory, etc.)

3. 4. 5.

Newspapers, magazines and books A brief history of Print Media in Global context Motion Pictures – introduction to international film history History and development of film as a communication medium from the invention of image duplication (major techniques such as daguerreotypes, zoetrope, phenkistoscope, bioscope, cinematographe, etc)

6.

Radio and Television Historical developments as international media (beginning from late 19th century) Technology, history and regulation

7.

Folk and rural media Characteristics of folk, popular and mass culture (identification of differences between them) Use of folk and popular media in development initiatives such as women empowerment, health awareness, population control, etc.

8.

Mass Media and Society – Role and Social Responsibilities of Media (Functionalist & Marxist Theory of Mass Media)

Suggested Book List 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Mass Communication Theory – Dennis MaQuail Mass Communication & Journalism In India – D.S. Mehta Mass Communication in India – Keval J. Kumar Mass Communication – Carter Martin D. Mass Communication Theory – Stanley J. Baren & Dennis K. Davis Introduction to Mass Communication – Agee, Ault & Emery Life to those Shadows – Noel Burch Oxford History of World Cinema History of Narrative Film – David Cook How to Read a Film – James Monaco

7

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
MMS-102 – Laws and Ethics in Mass Communication

1. 2.

Defamatory, Defamation, Libel & Slander Freedom of the press, The Press (Objectionable matters) Act, Press Council, PIB, Press During Emergency, Professional Secrecy & the law, Code of Ethics & Guideline for Press

3. 4.

Contempt of Court, Copyright, Intellectual Properties Act Press & Registration of Books Act, Delivery of Books & Newspapers Act, Official Secrets Act, Indian Telegraph Act, Indian Post Office Act, Newspaper (Price & Page) Act, Newspaper (Price Control) Act, The Press Council Act, Working Journalists (Fixation of Wages) Act, Prevention of Seditious Meeting Act, Prevention of Publication of Objectionable Matter (Repeal Act), Young Persons (Harmful Publication) Act 1956, etc.

5. 6.

Media Ethics & professional Morality Internet & Cyberspace in the present age, Evolution & History of Cyber Crime, Various Cyber Crimes, Cyber Laws & Information Technology Act

7.

Reality TV & Documentary – Subjectivity & Objectivity

Suggested Book List 1. 2. 3. 4. 5. 6. 7. Laws of the Press in India – Justice Durgadas Basu Press & Press Laws in India – H. P. Ghosh Essential Laws for Journalism – R. M. Taylor Press Laws – Nirad Kumar Bhattacharya Mass Media & Related Laws in India – B. Manna Gaping for Ethics in Journalism – Eugene H. Goodwer Nature of Cyber Laws – S.R. Sharma

MMS103 – Print Journalism and Comparative Media

1. 2.

Introduction to mainstream & Allied Media Journalism : an overall scenario • • • Definition, duties and purpose of journalism Journalism versus Literature A comparative study of forms and formats of print and audio visual journalism

3.

Print Journalism • • Factors determining news value – elements of news-worthiness The news story – its construction

8

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
• • The main types of news stories – Hard news, human interest stories, features) Introduction to the different beats – Political, Police (Crime, Accidents), Health, Sports, Commerce, Science (including environment), Metro-centric, Art & Culture, Law • • • 4. Column & Columnist Sources of news – Building your sources News Agencies

Comparative Scenario : Print and Audio Visual • • • • • • Comparative analysis between print/radio/TV reporting Different approaches in reporting for print/radio and TV Words and moving pictures – developing a sense of writing to visuals Analysis of news bulletins of TV and Radio The spoken word versus the visual medium Requisites for developing as a reporter – the inquiring mind; capacity for legwork and research; ability to locate and interview the person connected with the story; perception of totality; wide reading of both newspapers and books to widen horizons.

5. 6.

The new Information Technology Inter-relationship of Media with Advertising and Public Relations

Suggested Book List 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. News Reporting & Editing – K. M. Srivastava Professional Journalism – M. V. Kamath Basic News Writing – Melvin Mencher Journalist’s Handbook – M. V. Kamath The Art of Modern Journalism – J. J. Aster Reporting – M. V. Charnley Professional Journalists – John Hohenberg Editing & Design – Harold Evans News Editing Theory & Practice – Sourin Banerjee News Reporting & Editing – B. N. Ahuja Radio & Television – K. M. Srivastava The techniques of Radio Journalism – Herbert The Work of a television Journalist – Tyrrel Public Relations in India – J. M. Kaul Advertising – Frank Jefkins Journalism as a Profession – S. K. Sharma & Anil Chaturvedi

9

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009

MMS104 – Basic Computer Application

1.

Basic Computer Architecture : Fundamentals of Computer, Block Diagram of PC, peripheral devices of PC and their functions

2.

Number System & Data representation: Decimal number system, Binary number system, Decimal to Binary conversion, Binary operations. Octal number system & conversion. Octal to decimal, Binary to Octal & Vice versa.

3.

Boolean Algebra: Definition. Difference between Boolean and ordinary algebra. Two valued Boolean algebra. Basic theorems of Boolean algebra.. Precedence of operators, Boolean functions and truth tables. AND, OR, NOT gates. DeMorgan’s theorem. NOR, NAND gate. XOR and XNOR gate. Coversion of Boolean expressions into logic diagram using AND, OR, NOT gates.

4. 5.

Logic Circuits: Combinational Logic Circuit, Adder, Subtractor, Decoder, Encoder. Operating System : Introduction & Classification of Software, working principle of MS DOS (Some basic internal and external commands and functions such as creating files) Windows and its components – Accessories, Program Manager, Main Desktop Icons.

6.

MS Office : Introduction to Word Processing – invoking MS Word – create, edit, save document, cut & paste operations on blocks of text, headers and footers, Mail Merge, Printer Setup. Introduction to Excel, concept of worksheet, making charts & graphs, performing calculations.

MMS194 – Basic Computer Application Lab

1. 2. 3.

Knowledge of WINDOWS 98 and later versions. Familiarity with MS Office, Internet Explorer, etc. Prepare a Power Point Slide Presentation on any relevant topic from the field of Media.

Suggested Book List 1. 2. Computer Fundamentals – P. K. Sinha Computer Fundamentals – B. Ram

10

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
SECOND SEMESTER MMS 201 - Electronic Media: Planning & Production

•

The evolution of media leading to the electronic era The cyber era and the new media The meaning of electronic media Core electronic media—radio and television Secondary electronic media—audio and video cassettes Extended electronic media—CDs, memory sticks Interactive multimedia—CD ROMs and DVD Roms New electronic media—Internet, virtual storage Common characteristics of radio and television Commonalities and differences Genres of radio and television programmes Interviews Panel discussions News presentation Features Game Shows Quizzes Dramatic presentations Advertisements Interactive programmes Documentaries Instructional programmes Live telecast of sports and other events Live programmes versus pre-recorded programmes Types of live programmes Interactive and non-interactive Single camera and multi camera with demo/field visit Designing, planning and scripting programmes for radio Single microphone Two microphones Multiple microphones/inputs Familiarization with equipment required for production Audio Microphones Mixers Cables Recorders Amplifiers Equalizers

•

•

•

•

•

•

11

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
Speakers Video Familiarization with video camera – Basic Functions & Controls • Basics of visual language Shots, scenes, sequences Camera angles, image sizes, camera movements Lenses, mis-en-scene Basics of editing Meaning of editing Need for fragmentation and joining Types of cuts Other transitions Designing, planning and scripting studio-based TV programmes Production with single, two and multiple cameras

•

•

MMS 291 - Electronic Media: Planning & Production Lab 1) 2) Two to three field trips Radio programme production a) single microphone b) two microphones (preferably interview-based) c) production with multiple inputs TV programme production : a) single camera b) planning and scripting for a three camera set-up Editing Introduction to different audio and video editing software Shooting a short interview-based programme using a single camera and editing it

3)

4)

MMS 202 - Electronic Media: Writing, Editing & Execution (The practice of hands-on journalism)

•

Essentials of a good reporter Comparative analysis between print/radio/TV reporting • Different approaches in reporting for print/radio and TV • TV – the visual medium – Definitions and characteristics. • Words and moving pictures – Developing a sense of writing to visuals. Analysis of news bulletins of TV and radio • The spoken word versus the visual medium Personality development of a news anchor Personality development of a reporter • Attitude • Presentation style • Facing the camera • PTC • Phone-Ins

•

•

12

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
• Reporting live • Choice of words • Voice modulation • Going on a shoot 1) Preparation • Team effort • Knowing the basics of camera shots and camera movements 2) Maintaining a shoot catalogue • Visuals and sound bytes 3) Visuals • Sound bytes • Vox-pop • Perspective Handling different news Scheduled • Press conferences • Public Meetings • Planned stories • Interviews Unscheduled • Events • Developing stories Balancing a story Interviews Studio / Field / Sound bytes • Attitude / The right question • Preparation / Backgrounder

•

•

•

The Rush tape • Logging a shoot • Previewing a shoot • Footage: Rush / File / Graphics / Archival Writing news for TV The news script/ News capsule • Different formats – News package/VOSOT/Anchor+Byte • The art of writing to visuals • Building a news story in the absence of adequate visuals

•

•

Writing a news feature • Script for news features / Soft stories • Writing scripts for documentaries Editing a news story • Knowing the editing studio / Machine graphics • Formats – Linear and Non-Linear • Editing a news story from a rush tape • Live coverage – Online editing • Recording a story – Online and Offline editing Editing features and documentaries Understanding broadcast Uplink / Downlink • Satellite • Transponder • Earth station • PCR • Cable channel • Terrestrial channel link (DD 1) • Deferred telecast

•

• •

13

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
MMS 292 - Electronic Media: Writing, Editing & Execution Lab

• • • • • • •

Group exercise: Knowing camera and sound 3 member team: Shooting a news capsule with correspondent/camera man/assistant Previewing the rush tape: Logging the visuals / bytes / selection of visuals and bytes Group exercise: Writing the script Packaging a complete news bulletin with different capsules Anchoring the news Broadcast – PCR/Uplink/Downlink/Earth Station/Cable Transmission

Suggested Book List for MMS 201, MMS 202, MMS 291, MMS 292 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Radio & television – K. M. Srivastava Broadcast Television – S. C. Bhatt Broadcast Journalism: An Introduction to News Writing – Mark W. Hall News Writing for Broadcast – Ed Bliss The technique of Television Production – Millerson G Television Commercials – Wainwright The work of a TV Journalist – Tyrrel Writing for Television – Kaminsky Communication Media – P. N. Malhan The Age of Television – Carl Bode Logics of Television: Essays in Cultural Criticism – P. Mellanscamp, ed. Switching Channels – Nilanjana Gupta Television Culture – John Fiske Visible Fictions: Cinema, Television, Video Manufacturing Consent – Herman & Chomsky

MMS -203 - PRESS PHOTOGRAPHY

• •

History of Press Photography -1839, 1850, 1855, 1871, 1880, 1904,1905 To understand –Need for a Cameral Film, Lenses, Flash gum, Filters, Exposure/ Through view finder, Light, Subject, Composition, Sharpness

•

How to hold a camera -Why it shakes, Why it is Fuzzy, Why it is out of Focus, What is Focus, Still or Moving -Distance, Composition, Correct exposure, Follow the exposure meter through your finder, what is view finder. Etc.

14

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
• • • What is compact Camera -Single Lens Camera, Twin Lens Camera Meaning of Press photography Working for a news paper or magazine, channel in Press Photography, Sports News, Accident, Incident, Flood; Earthquake, Tornado, Famine, VIP, Seminar, Public meeting, Reception, Feature Photography, Time for a photographer on the same day -there is no "Tomorrow" for him. • • • • Understanding Spot News Understanding Sports News Understanding Accident News Model of a photographer -Commercial, Industrial, or Photoshop .Press Photography, News Photography, Photo Journalism • • Categories of a photographer -Staff Photographer/ PP, Freelance photographer/ PP, Agency Photographer/PP Digital Photography -- Camera, Deleting, Chips, depending upon ME( Mega Bytes), Pixel MMS -293 - PRESS PHOTOGRAPHY LAB • • • • Handling a professional still camera Exercise on given themes Developing the prints Working on Graphic software such as Photoshop & Corel Draw

Suggested Book List for MMS 203, MMS 293 1. 2. 3. 4. 5. Professional News Media – John Hohenberg Press Photography – Nirod Roy Better Photography (Magazine) Studio Photography: essential skills – John Child www.photographyessentialskills.com ENVIRONMENT & ECOLOGY(MMS-204)

General Introduction, components of the environment, environment degradation. Role of NGOs like Green Peace in environment protection. Ecology Elements of Ecology; Ecological balance and consequences of change, principles of environmental impact assessment.

15

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
Air Pollution and Control Atmospheric composition, energy balance, climate, weather, dispersion, sources and effects of pollutants, primary and secondary pollutants, green house effect, depletion of ozone layer, standards and control measures. Water Pollution and Control Hydrosphere, natural water, pollutants: their origin and effects, river/lake/ground water pollution, standards and control. Land Pollution Lithosphere, pollution (municipal, industrial, commercial, agricultural, hazardous solid wastes); their origin and effects, collection and disposal of solid waste, recovery and conversion methods. Noise Pollution Sources, effects, standards and control.

Books: 1. Environmental Science, Cunningham, TMH 2.Environmental Pollution Control Engineering,C.S.Rao,New Age International 3. Environmental Science,Wright & Nebel, PHI 4.Environmental Pollution Analysis,S.M.Khopkar,New Age International 5. Environmental Mgmt, N.K. Oberoi, EXCEL 6. Environmental Mgmt, Mukherjee, VIKAS

THIRD SEMSETER

MMS – 301 Marketing in Mass Media

1. 2. 3. 4. 5. 6. 7. 8. 9.

Introduction to marketing – definition Scope of marketing–core marketing concepts Environmental factors affecting marketing Factors influencing consumer buying behaviour, buying decision process Marketing segmentation, basis of segmentation and market targeting Position and differentiation, various tools of differentiation Product decision and strategies Product Mix, Product life cycle From Product to Brand, Brand Positioning, Brand Identity and Equity

10. Packaging

16

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
11. Setting the Price, Pricing Strategies 12. Marketing through channel partners 13. Processes for effective communication: Advertising; Sales Promotion; Public Relations; Direct Marketing

Suggested Book List 1. 2. 3. Marketing Management – Philip Kotler Marketing Management – R. Saxena Marketing Management – Gandhi

MMS 302 – Stage Production & Direction 1. 2. 3. 4. 5. Preconception of drama and acting History and development of Indian Theatre: Jatra, Kobigaan, Puppet Theatre, Panchali “Natya Shastra” of Bharat Muni Type of acting in different media – Stage/ Audio/ Audio Visual Planning of Stage Production and Role of a Director • • Selection of Drama & Acceptance by Director, Actor Viability in all respect like costing, flexibility, availability, set, light, sound, costume, make-up, auditorium • • 6. Reading part of Drama, consumption Orientation of different sections

Set, lighting zones, make-up costumes, music, acting area, height, length and depth of stage, use of action area, front, middle and backstage, apron area

7. 8.

Comparison between amateur and commercial theatre Renowned Producers and Directors of world theatre

Suggested Book List 1. 2. 3. Indian Theatre: Theatre of Origin, Theatre of Freedom – Ralph Yarrow Dramatic Concept, Greek & Indian: A Study of Poetics & Natyashastra – Bharat Gupta Contemporary Indian Drama – ed. By Urmil Talwar & V. Chakraborty

17

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
MMS 303 –Advertising 1. 2. 3. 4. Definition of Advertising History of Advertising Social & Economic benefits of advertising Types of advertising – Consumer, Corporate, Industrial, Retail, National, Regional, Trade, Professional, Social, Product, Classified & Display 5. 6. Target Audience, Brand, Brand Equity, Brand Ambassadors, Brand Image Positioning Agency organization • • • • • • • • 7. Dimensions of agency business The Creative Services Account services Marketing services Administrative services Advertising Copy & Layout Advertising Media—Print, radio, Television, Web, Film, Outdoor What does it mean working with an agency? Selecting an agency

Structure of Agencies • • • • • • • How agencies started & the agency business today Types of Agencies Agency Structure and Function Media related decisions How agencies generate revenues and profit Starting & Managing a small agency Client-agency relationship

8. 9.

Research in advertising; Advertising ethics; Advertising & law Emerging trends/issues & development in advertising

Suggested Book List 1. 2. 3. 4. 5. 6. 7. Advertising Made Simple – Frank Jefkins Creative Advertising – H. M. Hopner Creative Advertising Theory & Practice – Sandra E. Moriarty Advertising – James S. Norris Advertising – Frank Jefkins Advertising as Communicator – Gillian Dyor Advertising as Service to Society – Mc Ewan John

18

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
8. 9. Brand Positioning – Subroto Sengupta Successful Branding – Pran k. Choudhury

10. Advertising – David Ogilvy

MMS 304 - FILM & TELEVISION – THEORY & PRACTICE

1. 2. 3. 4.

Study of different schools of film making (Hollywood, German expressionism, neo realism, surrealism., French new wave,) when cinema began it’s journey- (Kinetoscope, Lumier brothers, Melies, Porter,Griffith) The stages of making a film:Pre-production, production, post-production Key men and their importance in making a film (Producer, director, sript writer, camera person, editor, music director etc).

MMS 394 - FILM & TELEVISION – THEORY & PRACTICE (lab) 1. 2. 3. 4. Knowledge of an editing software- premier pro. Production of a short silent/ talkie fiction film. Production of a short non-fiction film. Compulsory weekly screening of fiction and non-fiction film and maintaining a ‘film diary’, where the students will have to write their own critical view towards the films whichever they are enjoying every week.

Suggested Book List 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Film Art: An Introduction – D. Bordwell & K. Thompson Movies & Methods (2 vols.) The Technique of Film Editing – L. Reisz & G. Millar Oxford History of World Cinema A History of Narrative Film – David Cook How to read a film – James Monaco The Oxford Guide to Film Studies Film Theory & Criticism – Ed. Leo Braudy & Cohen Non-Fiction Film: A Critical History – R. M. Barsam Documentary: A History of Non-Fiction film – E. Barnouw

MMS 305 Computer Technology

1. Data Communication – Components, Data Representation, Data Flow Direction 2. Signals – Analog & Digital; Bandwidth, Distortion, Throughput

19

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
3. Data Transmission – Steps in transmission, sampling, mode of transmission, Modulation/demodulation, Time Division Multiplexing & Frequency Modulation 4. Transmission Media – Twisted Pair Cable, Coaxial Cable, Fibre Optic cable, Wireless Media, satellite 5. Networks – Need for Computer Network; distributed processing; Physical Topology; Categories of Network; OSI Model 6. The Internet – Brief History; Internet Model; Website; Domain name registration; domain server; HTML; Cyber Crime & Cyber Law 7. Open Sources -- Open Sources Concept, relevance to Internet, LINUX vs. Windows 8. Future of ICT Suggested Book List 1. 2. Data Communication & Computer Networks – Farouzen, TMH Computer Networks – Tannenbaum, Pearson Education

FOURTH SEMSETER

MMS – 401 WRITING & OPINION PIECES

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.

Creative & Journalistic Writing-a comparative study Feature & Feature writing, variety of Features Feature & News Story Article Feature & Article Feature Syndicates / Agencies Middle Reviews (Film, Book, Music, Plays, TV/ Radio programmes, etc.) Editorial Op Edit Column & Columnist Cartoon & Cartoonist Letters to the Editor Interview (Print/ Electronic/ Web) a. b. Types-News, Symposium, Personality Art of Interview

20

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
c. d. e. Preparation for an interview Role & responsibilities of an interviewer Interviewer versus Interviewee

Suggested Book List 1. 2. 3. 4. 5. 6. 7. 8. The Technique of Clear Writing – Robert Cunning Articles & Features – R. P. Nelson The Art of Modern Journalism – J. J. Astor Feature Writing for Newspaper – D. R. Williams Modern Journalism – C. G. Miller Professional News Writing – Hiley H. Ward News Writing & Reporting – James M. Neal & S. S. Brown Creative Writing – Dorothy Bowler & Diane L. Borden

MMS – 402 PUBLIC RELATIONS

1. 2.

PR- Definition, PR-Publicity/Propaganda & Public Opinion History of PR• • • • Growth as a communication function PR- as a management function PR- principles, planning, implementation, research, evaluation PRO- qualifications and function

3.

Media relations • • • • • Press releases Press conference House journals Corporate films Other PR Tools

4. 5.

Corporate PR- Communication with publics( internal / external) Community relations / Employee relations / Govt. relations / Lobbying / CSR (Corporate Social Responsibility)

6. 7.

PR in India (Both public & private sector) PR counseling, PR-Agencies

21

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
8. 9. 10. PR & Advertising, PR & Propaganda PR in crisis management, Event management & PR PR & latest technology, Emerging trends in PR

Suggested Book List 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Public Relations in India – J. M. Kaul Practical Public Relations – Sam Black Applied Public Relations – K. R. Balan This is PR: The Realities of Public Relations – Newson, Turk & Kruckeberg Planned Press & PR – Frank Jefkins PR: A Scientific Approach – Baldeo Sahani Jana Sanjog – Samar Baru Public Relations – Subir Ghosh Effective PR – Cutlip & Center Public Relations in Business & Public Administration in India – V. M. Dhenkney

MMS 403- FILM & TELEVISION – THEORY & PRACTICE

Analysis of Visual Texts – Film & television on the basis of the following –

1. 2.

Auteur Criticism – Auteur Theory & Film Analysis Genre Criticism – Genre characteristics, Schools of Genre criticism, Film Analysis (eg. Study of Western Genre)

3. 4. 5.

Semiotics – Major theories & Film Analysis ( Peter Wollen, Metz) Psychoanalysis – Freud, Lacan & film analysis (Zizek) Feminist Film Theory

Suggested Book List 1. 2. 3. 4. 5. 6. Major Film Theories – J. D. Andrew Theories of Authorship – ed. John Caughie Film Genre Reader – ed. B. K. Grant Signs & Meaning in Cinema – Peter Wollen Film Language: A Semiotics of Cinema – C. Metz The Four Fundamental Concepts of Psychoanalysis – J. Lacan

22

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
7. 8. 9. 10. Looking Awry: An Introduction to Jaques Lacan through Popular Culture – S.Zizek The Imaginary Signifier – C. Metz Multiple Voices in Feminist Film criticism – ed. Diane Carson Movies & Methods

MMS 404 – STUDY OF MEDIA SCENE IN INDIA – PRINT & CINEMA

1.

Print Media in India a. b. Ancient Period Pre-Independence Period • • • c. From Hickey to Harish Chandra Mookherjee, from Rammohan to Gandhi The role of Indian Press during freedom struggle Press Censorship vis-à-vis Vernacular Press Act & Gagging Act

Post-Independence Period Proliferation of vernacular press Function of the Indian press during the Emergency

d.

Post-Liberalization Situation • • • Liberalization in Indian Economy – the effect in Indian Print Media Proliferation of media business Foreign direct Investment in Print Media – after effects

2.

Cinema in India – History and development of Film as popular culture with special emphasis on Indian Cinema • • • • • Silent Cinema in India – Phalke & tradition; emergence of Mythological Studio Era and Social Film; Nationalism & Indian cinema Cinema in the 1950s & 60s Indian parallel cinema – Ray, Ghatak, Mrinal Sen, Benegal Bollywood Phenomenon

Suggested Book List 1. 2. 3. History of Indian Press – S. Natarajan The Press – Chalapati Rao History of Indian Journalism – J. N. Basu

23

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
4. 5. 6. 7. 8. 9. Bengali Press (1818 – 1868) – Samarjit Chakrabarty Critic of Colonial India – Sumit sarkar Journalism in India – Rangaswami Parthasarathi The Story of the Newspaper – Chanchal Sarkar History of Journalism – Arabinda Majumdar History of English Press in Bengal – Mrinal Kanti Chanda

10. Making Meaning in Indian Cinema – ed. R. Vasudevan 11. Ideology of the Hindi Film: A Historical Construction – M. Madhava Prasad 12. History of Narrative Film – David Cook 13. Indian Film – E. Barnouw & S. Krishnaswamy 14. Interrupted Cinema – L. Gopalan 15. The Encyclopaedia of Indian Cinema – A. Rajadhyaksha & P. Willemen

MMS-483 VIDEO PRODUCTION

Proposal, Recce, Scripting and production of a video programme (fiction/non fiction) of minimum duration 10 mins. – to be done in groups.

Fifth Semester MMS 501 – MEDIA MANAGEMENT

1. 2.

Ownership pattern and control of Media in Indian perspective – Print, Radio & Television; Organizational set up of Government and Private owned media organization: A special mention about the organizational set up of AIR, Doordarshan and various upcoming private television channels;

3. 4.

Important departments of media (print, electronic & web) and their functioning; The new autonomous concept of media – a special mention about Prasaar Bharati, Cable TV Regulation Act etc.

Suggested Book List 1. Newspaper Organisation and Management 2. Newspaper Circulation 3. Principles of Newspaper Management - H L Williams - J S Davenport - P L Edward

4. Media Ownership & Control in the age of Convergence – Elizabeth Fox

24

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
5. The Indian Media Business 6. Sangbadpatra Sangathan O Parichalona - Vanita Kohli - Pabitra Mukherjee

MMS 502 – ENTREPRENEURSHIP IN MEDIA

1. 2. 3. 4.

Bringing out a newspaper; Launching a TV/Radio channel; Launching of news & entertainment portal (Web Media); Marketing of various print & audio visual media through an effective promotional mix

Suggested Book List 1. Newspaper Organisation and Management 2. Newspaper Circulation 3. Principles of Newspaper Management - H L Williams - J S Davenport - P L Edward

4. Media Ownership & Control in the age of Convergence – Elizabeth Fox 5. The Indian Media Business 6. Sangbadpatra Sangathan O Parichalona 7. Marketing Management - Vanita Kohli - Pabitra Mukherjee - Philip Kotler

MMS 503 – DESIGN & PAGE MAKE UP

1. 2. 3. 4. 5. 6. 7.

Introduction to Page Make Up. Development and history of Page Make Up. Different types and forms of Page Make Up used in modern Journalism. General study and development of design. Various types and key concepts of Design. Techniques & Practice of Design. History of Design. Suggested Booklist 1. Modern Newspaper Design 2. Editing & Design 3. Newspaper Design - E C Arnold - Harold Evans - Allen Hutt

25

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
MMS 593 – DESIGN & PAGE MAKE UP LAB

1.

Knowledge of design, graphic and page make up software – Corel Draw, Photoshop, Flash, After Effects, Quark Express, Freehand

MMS 504 - FILM & TELEVISION – THEORY & PRACTICE 1. 2. Introduction to Asian Cinema – Japan ,Hong Kong & China Introduction to the cinemas of the developing countries-Iran & Middle East, Latin American cinema and African cinema. 2. Regular screening of the films related to their everyday study, maintaining ‘film diary’ and making critical judgement of those films.

Suggested Book List: 1.Oxford History of World Cinema,OUP 2.How to read a film,James Monaco 3.The Oxford guide to film studies

MMS 505 - STUDY OF MEDIA SCENE IN INDIA – RADIO,TELEVISION,NEW MEDIA

1.

Birth and development of AIR; Developmental Radio; FM broadcasting & Rise of Private FM channels in India;

2.

Early years of Television in India (developmental era, SITE, the Emergency); 1982 Asian Games & Commercialization; Satellite Boom & Post Liberalization television scenario in India; DTH, Convergence, Broadcast Bill;

3. 4.

The New media in India; History of Indian Media Policy – Indian Telegraph Act, Prasaar Bharati, etc.

Suggested Books: 1.Radio & Television, K.M. Srivastava 2.The work of Television Journalist,Tyrrel 3.The techniques of Radio Journalism,Herbert

26

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009

Sixth Semester MMS 601 – SPECIALIZATION

Any one of the following can be selected for specialization: 1. 2. 3. 4. 5. 6. Print Journalism Photography Radio Video & Television Advertising & PR Design, Animation & Page Make Up

MMS 681 – PROJECT

Project must be submitted according to the specialization paper chosen.

MMS 602 – MEDIA RESEARCH a. 2. Research – Definition;

Elements of research – Introduction, Objectives, Use of Independent & Dependent variables;

3.

Statistics in Research – Basic Statistics – Graphs & charts, Sampling, Mean, Median, Mode, Designing/Developing/Types/Writing/Assembling/Administering the

questionnaire; 4. Applied areas of Media Research.

Research in Print Media (Types of Print Media Research: Readership Research, Circulation Studies, Typography/ Make up, Readability Research) Research in electronic media (Rating & Non-Rating Research, Program Testing) Research in Web Media 5. • • Research Ethics

Objectives Protection of Privacy in research

27

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
• • Federal Regulations Concerning Research Ethics in data analysis & reporting

MMS 603 – PERSONALITY DEVELOPMENT

o o o o

Communication Skills – Spoken & Written (including elements of grammar); The Confidence Quotient – Developing interactive skills strategy; Presentation skills – How to make corporate presentations; The Individual Identity: How to write a good CV; How to speak at an interview; How to make an individual presentation (with Power Point)

MMS –601A PRINT MEDIA

Unit one: 1. Introduction, types and characteristics of print media 2. Comparison with other media. 3. Origin of newspapers in India with reference to Bengal Gazette. 4. Role of language press in freedom movement. 5. Growth of news agencies- foreign and Indian. Unit two: 1. 2. 3. 4. 5. Unit three: 1. 2. 3. 4. 5. Selection and editing of news, photographs and graphics. Art and techniques of writing headlines and captions. Basic knowledge of typography. Translation. Content writing for Web edition. Planning front and inside pages.

Identifying news and their relative importance. Techniques of interview. Human interest stories. Structure of news – traditional and alternative forms. Interpretative reporting. Investigative reporting.

MMS –601B: VIDEO AND TELEVISION

1. 2. 3. 4.

Internship for 15 days in any popular audio-visual productions house or television channel. (15 days) Workshop on budgeting and marketing of audio-visual productions. (4 classes) Workshop on music/audio designing. (4 classes) workshop on digital camera handling and use of lights. (6 classes)

28

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
5. 6. 7. Workshop on script writing for audio-visual media (tele-films, serials, news-capsules, documentary). (10 classes) workshop on non-linear editing. ( 2 classes) Workshop on making news capsules and other digital audio-visual productions. (4 classes)

(STUDENTS REQUIRE PRACTICAL EXPOSURE, THEY CAN FOLLOW THE BOOKS OF THE EARLIER SEMESTERS ON THE ABOVE MENTIONED FIELDS.) MMS –601C: Advertising and Public Relations

1) Advertising –its definition and development. • What is Advertising? Relationship and difference between P.R. and Advertising. 2) The Advertising Media• Which media is best suited for the different types of advertising? 3) The Indian Scene. • Growth of Media Expenditure. 4) Advertising Communication process and Appeals. • AIDA, Hierarchy of Effect Model, Innovation and Adoption Model, Theory of Buyer Behaviour, Advertising Appeals, Rational Appeals.

5) Advertising Creativity • Copy Writing and Visualization

6) Advertising and P.R. Budget. • Administering the Budget, Methods of Determining Appropriation.

7) Evaluation of P.R. and Advertising Effectiveness.

1 month Internship. MMS 601D: Radio History of Radio History of Radio in the Global Context – History of AIR – Current Perspective – Rise of FM radio in India - Radio as a mode of Mass Communication – Difference with other media. Ethics in Radio Broadcasting Commercial Broadcasting Code – AIR code – Radio broadcast during election – Audience Research - balance & fairness Different Formats of Radio Programs Special audience program – radio plays – radio documentary – features – program for youth – music – discussion – AIR services

29

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
Radio News – Production & Management The structure of newsroom - Role of News Producer & other radio journalists – reporting for radio - Planning and developing radio news – preparing the running order – Outside Broadcasts – managing guests Radio News Writing News gathering – Story treatment – National, Regional & Local bulletin – How to write radio news copy – language & grammar - Understanding Clip, Cue, dispatch, package, radio talk, soundbites, etc. Radio Presentation& Anchoring Qualities of a radio presenter – reporting live – radio announcer – anchoring non-news programs – commentaries – phone-ins – radio talk – types & techniques of radio interview Technicalities of Radio Radio broadcasting studio operation– mixers – microphone – levels & equalizers - sound editing & processing – studio software – satellite radio – managing on-air programs.

Reading List Radio Production, Fifth Edition by Robert McLeish Radio & Television Journalism (K. M. Srivastav) Audio Visual Journalism (B. N. Ahuja) International Radio Journalism by Tim Crook Radio production handbook: A beginner's guide to broadcasting by Arthur C Matthews Basic Radio Production Handbook by M. Rogers McSpadden Modern Radio Production by Carl Hausman, Philip Benoit, and Lewis B. O'Donnell Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) by Eric Norberg

MMS 601 E:Design, Animation & Page Make Up PART A Interface Design Issue Golden rules of Interface design Interface design models PART B Animation: Basic Concepts Principles of animation Pros & Cons of animation Animation in Early Motion Pictures Early animation technique Animation in Broadcast & Interactive Design Motion Graphics in television Motion graphics in interactive media Concept & Design Script analysis and visualization Storyboard Animatics Character design Animation Tools & Techniques Classical vs. Cell Animation Traditional Animation Technique

30

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
Non digital production Digital production Animation Compositing Nature of compositing Layer blending operations Output & Delivery Animation file types Rendering Output criteria Optimization; data compression Output for web and digital media The students are required to develop a small animation film (Duration: 5-10 minutes) as part of their project. The students may use the following software – Photoshop, CorelDraw, Adobe Audition, Sound Forge, Flash, Premiere, After Effects, 3D Max.

PART C Page Layout What is layout? Purpose of layout design. Kinds of layout design. Planning layout design. Priciples of page layout. Elements of layout. Photo caption. Outlines of printing technologies. Typography. Choosing and using type. Dos & Donts of typography. The students are required to design a newspaper as part of their project. The students may use the following software – QuarkXpress, Photoshop, and CorelDraw. Reading List Theory & Practice of Journalism by B N Ahuja News Editing in Theory and Practice, Sourin Banerji Editing, design and book production, Foster Charles, Journey Man Motion Graphics Design and Fine Art of Animation – Principles and practice by Jon Krasner Computr Graphics by Donald Hearn & M. Pauline Baker Multimedia Computing Communication by Ralf Steinmetz Klara Nahrstedt Software Engineering by Press Man

MMS 601F: Photography 1. The Camera and how to handle it? a) Type of camera b) The Lens, shutter, Diaphragm, Focussing 2. Accessories

31

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
a) The Tripod, The Exposure Meter, The Lens Hood, Films 3. Black & White Films a) General, Colour sensitivity b) Speed of Films, makers of film c) Grain, Halation and Irradiation 4. Lighting and Equipment a) Daylight b) Artificial Light c) Electronic Flash guns d) Spotlight e) High Key and Low key f) Flood Lamps 5. Processing the Film a) The darkroom b) Equipment, Developer, Development method, Fixer, Washing, Negative faults 6. Printing & Enlargement a) Printing papers, Fixing prints, Washing prints, Making Prints, Drying prints, Contact Prints, Enlarger, Enlargement 7. On the assignment a) Press Photography b) Night Photography c) Life on Record 8. Touching up and Finishing a) Trimming and Mounting b) Touching up by Airbrush and Chinese Ink. Videography The Video Camera Technology Single Chip cameras Three chip cameras HD camera & film camera Video Camera lenses and filters Lens & image control Camera filters: Neutral density filter, Graduated filter, Colour correction filter, Low contrast filter, etc. Lighting for video Three point lighting Composition & Framing in Video Basic shots – Simple shots, Complex shot, Developing shot Camera movements Post Production & Editing Time Code Editing Computerized Non-linear editing and effects Constructing continuity & Montage Audio for video Digital video encoding

32

West Bengal University of Technology
BF-142, Salt Lake City, Kolkata-700064
Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005, 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009
Reading List Photography by Eric De Mare The Complete Kodak Book by Mitchell Bezley Better Photography (Magazine) Photographic Charcha (Bengali Magazine) Cinematography: Image Making for Cinematographers, Directors, and Videographers by Blain Brown Cinematography: Third Edition by Kris Malkiewicz Matters of Light & Depth by Ross Lowell Video Editing and Post Production: A Professional Guide by Gary H Anderson

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