In order to be able to determine the success or failure of the Frequent Shopper Program project, predetermined and measurable metrics will need to be defined. There are numerous factors that that will assist in making these determinations; such as the IT time, resources, and budget, as well as the desired increase in revenue and customer loyalty. The budget will also be a determining factor in what type of technology can be utilized to fulfill the project’s requirements. While many projects allow for some scope creep and a flexible budget, Kudler Fine Foods is not a large business and therefore cannot absorb the expense of coming in over budget as easily as a large corporation. This fact makes wise planning and budgeting one of the more important factors that will determine this project’s success.…
Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. The following is a discussion of how the organization competes in the marketplace and the strengths and weaknesses of the firm as indicated by the marketing surveys completed by their customers. There will also be discussion of the market structure which best applies to the organization and how that structure positively and negatively affects the firm, how the effectiveness of the competitive strategies in the market structure affect the organization’s long-term profitability, and what competitive strategies recommendations may be made.…
The Kudler Fine Foods Shoppers program will offer 3 different strategic programs to increase loyalty and gain profit from consumers. All three programs will take research and steps that starts off with the inventory manager (Kathy). Kathy along with three department managers make sure that research is done and information about profits, dollars sales and profits will be generated. This is done by checking the cashier’s slips daily and making sure the inventory about will also be checked daily. Inventory will be about products and what products should be used mostly for sales and what will be good for sales. Although the management team research for sales and profits for customers, they will also have to generate an intimate relationship with their customers. They will do this by tracking customer’s purchases and behavior of customers that they will learn from over time. Another service that this program will have is to “show customers how to prepare specialty foods”, Kudler Fine Foods (2007). Costumers will want to bring others along to this and this will bring more customers into the store. Because of this action consumers will be trained by expert chefs, local celebrities, and other food experts. By training these consumers, customers will want to come to join the party and join in with the expert chefs, and celebrities. The outcome of this event will help to invite a customer with more friends and family to come just so they can participate in this food show. Because of the time consumed the in store show, customers will spend more time in the store and this will increase overall revenue per visit, and will also increase the consistency of visits to the store. This will also help the store because this will help because other customers will hear by word of mouth about the show that Kudler Fine Foods put…
Strategic Objective: Increase Loyalty and Profitability of Consumers, (n.d.). Kudler Fine Foods Sales & Marketing. Retrieved November 10, 2008, from https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Sales/KudlerSM001.htm…
Currently, KFF has minimal competition and owns a substantial portion of its market share. From the 2010 and 2011 customer marketing surveys, strengths and weaknesses of KFF strongly identify with the consumers view. The 2010 market survey shows KFF’s strengths to be convenient store hours, appealing atmosphere/décor, attractive displays, merchandise satisfaction, and the overall satisfaction of the store. Each category listed as strengths from the 2010 survey shows that less than 20% of the customers shopping at KFF express dissatisfaction in these areas. This analysis leads to the weaknesses shown in 2010. The weaknesses would be any category that has a customer dissatisfaction rate above 20%. Listed from weakest to weak; good value, good selection, courteous, and knowledgeable staff categories show red flags. These four categories alone define Kathy Kudler’s mission for creating an upscale gourmet shopping experience. The areas KFF most wants to prevail are the areas given the most dissatisfaction by customers. Looking into the 2011 market survey, it shows that dissatisfaction is rising in other categories. KFF strengths in 2011 according to its consumers are, store hours and the atmosphere/décor. Of the nine categories, customers show satisfaction with only two of the nine survey categories. This is a significant decline from the five satisfied categories…
Frito Lay’s biggest dilemma is their competitors; therefore, they must have a plan on how to compete with them. Being knowledge in the field will put the company ahead of their competitors. It is important that Frito Lay identify the problem and make a plan on how to solve it; therefore the company should identify the sales promotion element. There should be well-trained employees or leaders to help the company advance to the next level. This means that they should be very knowledge in competing with competitors. It is very critical that leaders know how to obtain this knowledge, whether it is a place or in a system. My recommendation would be trade and sale promotions. Some trade and sale promotions are discounts and bargains for…
Kudler Fine Foods wants to increase customer loyalty with offering more services, increasing the firm’s understanding of customers’ buying patterns, and giving more efficient operations. Customers will be informed through marketing and word of mouth (Virtual Organization Portal: Kudler Fine Foods). The company wants to widen its service by giving a catering service with the including the in-store parties that it currently offers. The company wants to utilize local organic growers to buy products. Planning and strategizing helps the organization create future goals and create the steps needed to accomplish those goals. The company needs determine how management can frequently scan grocery industry for ideas needed to make their vision a reality. Kudler Fine Foods need to capitalize its internal and external strengths. The company can achieve this by concentrating on the company’s values and mission statements. With a good strategic plan, the company can be successful.…
In 1998 Kathy Kudler (owner), opened a gourmet food establishment with an ideal image of starting a business which provided the freshest ingredients as well as cooking instruments for individuals cooking benefit. Due to the company’s success Kathy has moved forward with expanding business. Business additions include three locations. Within the companies continued success Kudler’s foods continues to improve, provide and expand services to improve the operation while attracting and retaining customers. Kudler Fine Foods has generated a profit due to Kathy’s dedication to her employees, customers and operation. Kathy’s knowledge and awareness in regards to remaining successful will benefit the company as it develops effective marketing strategies included but not limited to tactics as well as marketing research.…
Throughout this paper, I will explain the marketing research on Kudler Fine Foods. This paper will also discuss the significance of marketing research and how it affects the evolution of Kudler Fine Foods’ marketing strategy and tactics. Then, the fields where further market research is required will be distinguished. Subsequently, the significance of competitive intelligence and analysis concerning the promotion of Kudler Fine Foods’ marketing strategy and tactics will be considered. Kudler Fine Foods Marketing Research Kudler Fine Foods is primarily located in southern California with three successful sites. The original store launched in La Jolla in 1998 by Kathy Kudler, a creative thinker who wished for a place where she could purchase everything she wanted so that she could make dinner and thought that opening a chain of gourmet markets was the answer. The Del Mar and Encinitas sites were in motion within five years (University of Phoenix, 2013). Marketing research comprises more than just talking to a consumer and asking them to fill out a survey answering questions to find out how they agree and disagree. It implicates the identification of the elements of the part of the population that is the target market, the way people live and their values, and the information collected while conducting the fundamental research and analyzing the information. The results can then be used to make current business strategies better, make business decisions that are based on supply, demand, the demographics, avoid any indiscretions, calculate a correct likelihood and accurate probabilities centered on consistency of past experiences, and decide which strategic expenses are sensible for the company. Marketing research draws in a lot of time and can be expensive, before making valuable marketing choices and a communication strategy, it is essential to reflect the different kinds of buyers and consumers, and…
The definition of marketing as stated by the American Marketing Association is that: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (marketingpower.com, 2008) Marketing is not a choice but yet an essential part of any business. Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has a large amount of retail space located in a stylish shopping center. The stores are stocked with the very best domestic and imported produce (phoenix.edu, 2008). Kudler Fine Foods has decided to explore new options to which they might offer to their customers. This paper will first justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics. Next the paper will explain Identify the areas where additional market research is needed.…
Kudler Fine Foods is a food company that specializes in selling fresh grocery products with simple ingredients used to make gourmet meals. Nearly everything a customer could want would be found within Kudler Fine Foods. Currently Kudler Fine Foods operates from three locations each offering the same service. The company is a privately held, but seeks to offer stock publicly to increase capital. The increase in revenue will allow Kudler Fine Foods to pursue avenues of innovation that can increase profit margins and spark new growth. In this paper Team A will be exploring the internal and external driving factors that influence the innovation at Kudler Fine Foods as well as an overview of how these practices benefit the company. This information is important in ensuring that Kudler Fine Foods will be able to meet their organizational objectives. Kudler Fine Foods’ will continue to make it the company’s main priority to provide customer satisfaction with the selection of fresh products.…
Finagle A Bagel was purchased in 1998 by Alan Litchman and his wife Laura Trust. At the time Finagle had been in operation for 4 years and operated out of 4 locations. Having come from a corporate background with no bagel baking experience, Alan and Laura faced with many financial and operations decisions with their purchase. Situations such as renting a facility or owning it, incurring debt or partnering with a venture capitalist, building banking relationships, opening lines of credit, and establishing trade credit. Each of these decisions effected if Finagle was in the red or black. Many small companies are faced with similar decisions, determining if the cost is justified and the potential return.…
Sunnyvale Foods focuses on mass marketing, aiming at “everyone” rather than target marketing a specific group (i.e.-busy families). The marketing mix is comprised of the “four P’s”: product, place, promotion, and price. The product is a line of 65 food items. The place is limited to chain supermarket stores limited by their…
a. Firm Analysis (Internal Strengths and Weaknesses) (Based on Appendix A). i. Current strategy and strategic position in industry: Whole Food’s strategy since 2002 has been to open its own large stores, 50,000 square feet and larger, rather than acquiring small chain stores ranging from 5,000- 20,000 square feet. The driving concept behind their merchandising strategy was to create and “inviting and interactive store atmosphere that turned shopping for food into a fun, pleasurable experience.” Whole Food’s wanted customers to think of the store as a “third place” outside of home and work, where they could relax as well as interact with others in a colorful environment.…
What does Finagle A Bagel’s upside-down organization chart suggest about the delegation of authority and coordination techniques within the company?…