Final Documentation Thesis 
CHAPTER I
Introduction
This chapter discusses the importance of communication and technology, and the overview of the project. It includes the introduction, background of the study, theoretical framework, conceptual framework, objectives of the study, scope and limitation, significance of the study and definition of terms.
Introduction Communication is an important component in business transactions, especially in Quick Service Restaurant (QSR) or food service industry, where the quality of communication can affect the bottom line. Since 50-75% of the Quick Service Restaurant business comes from the drive-thru (HM Electronics, Inc., 2003), it is essential for restaurant operators to understand the drive-thru technology involved in creating clear communication with customers.
Hospitality Technology magazine explains the role of technology best: “Even with the people-approach solidified, reaching optimum service efficiency in any food service operation requires the best hardware to stay on top of the technology curve.”
When clear communication is achieved, restaurant operators can expect their employees to be more productive, their customers more satisfied, and their drive-thru lanes operating more efficiently. As operators continue to consistently deliver quality service and increase customer satisfaction, they will be able to maximize their revenues and profits.
Technology is an integral part of achieving drive-thru success. The right communication system can help operators better connect with customers, deliver better service, enhance employees ' productivity, achieve a higher level of customer satisfaction and increase sales. Although there are many types of communication systems available, their benefits are tangible, and operators should be aware of the elements that contribute to maximizing communication so they can select the best solution for their business.
Background of the Study
Mang Inasal is the fastest growing barbeque fast food chain in the
Introduction
This chapter discusses the importance of communication and technology, and the overview of the project. It includes the introduction, background of the study, theoretical framework, conceptual framework, objectives of the study, scope and limitation, significance of the study and definition of terms.
Introduction Communication is an important component in business transactions, especially in Quick Service Restaurant (QSR) or food service industry, where the quality of communication can affect the bottom line. Since 50-75% of the Quick Service Restaurant business comes from the drive-thru (HM Electronics, Inc., 2003), it is essential for restaurant operators to understand the drive-thru technology involved in creating clear communication with customers.
Hospitality Technology magazine explains the role of technology best: “Even with the people-approach solidified, reaching optimum service efficiency in any food service operation requires the best hardware to stay on top of the technology curve.”
When clear communication is achieved, restaurant operators can expect their employees to be more productive, their customers more satisfied, and their drive-thru lanes operating more efficiently. As operators continue to consistently deliver quality service and increase customer satisfaction, they will be able to maximize their revenues and profits.
Technology is an integral part of achieving drive-thru success. The right communication system can help operators better connect with customers, deliver better service, enhance employees ' productivity, achieve a higher level of customer satisfaction and increase sales. Although there are many types of communication systems available, their benefits are tangible, and operators should be aware of the elements that contribute to maximizing communication so they can select the best solution for their business.
Background of the Study
Mang Inasal is the fastest growing barbeque fast food chain in the
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