END-OF-SEMESTER EXAMINATION
SEMESTER 1, 2009/2010SESSION
KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES
Programme : ENMS/BBA/BECS/BACC/BIT/HS Level of Study : 1-4
Time : 9:00 a.m – 12:00 noon Date : 11 Nov 2009
Duration : 3 Hr(s) 0 Min(s)
Course Code : MGT 2010 Section(s) : 1
Course Title : Principles and Practice of Management
(This Examination Paper Consists of 14 Printed Pages Including A Cover Page With 3 parts)
INSTRUCTION(S) TO CANDIDATES:
DO NOT OPEN UNTIL YOU ARE ASKED TO DO SO
1. PART A: Multiple Choice Questions (50 marks)
Answer ALL questions in the answer sheet provided.
2. PART B: Essay (30 marks)
Answer any THREE out of the four essays below in the answer booklet provided.
3. PART C: Case (20 marks)
Answer ALL questions in the answer booklet provided.
Any form of cheating or attempt to cheat is a serious offence which may lead to dismissal. APPROVED BY:
EMERITUS PROF. DR. MOHAMED SULAIMAN
Head, Department of Business Administration
Kulliyyah of Economics and Management Sciences
SET 1
2
PART A: Multiple Choice Questions (50 marks)
Answer ALL questions in the answer sheet provided.
1. Which of the following situational descriptions does not describe one of the four major opportunities for developing sustainable competitive advantage that are identified in the text? A. Sustainable competitive advantage occurs where strategy drives an emphasis on operating and/or product or service quality.
B. Sustainable competitive advantage occurs where strategy drives an emphasis on innovation and speed of delivery to market for new ideas.
C. Sustainable competitive advantage occurs where strategy drives an emphasis on securing high quality human resources.
D. Sustainable competitive advantage occurs where strategy drives an emphasis on creating a market stronghold that is protected from entry by others.
E. Sustainable competitive advantage occurs where strategy drives an emphasis on