IN COLLABORATION WITH
STAFFORDSHIRE UNIVERSITY UK
BA (Hons) in Business Management
Individual Assignment
International Business
Module Code & Title: BLB00005-2-INTB
Prepared By: Sashi Ratnayake
(CB 005146) / IF1431IBM
Date of Submission: 12th May 2014
Instructor: Dr. Mahesha Samaratunga
Submitted in partial fulfillment for the degree of
Bachelor of Arts (Hons) in Business Management
Word Count: 2162 (excluding headings and tables)
MARKING CRITERIA
%
MARKS % OBTAINED
Resource selection
15%
Assignment content
20%
Level of analysis - Critical evaluation
30%
Introduction
10%
Conclusion
15%
Presentation
10%
TOTAL (%)
Contents
Abbreviations ………………………………………………………………………..2
List of Tables ………………………………………………………………………...3
Abstract ……………………………………………………………………………....4
Acknowledgement …………………………………………………………………...5
Introduction ………………………………………………………………………….6
Chapter 1 ………………………………………………………………………..7 - 10
Chapter 2 ……………………………………………………………………....11 - 12
Chapter 3 ………………………………………………………………………13 - 15
Conclusion ………………………………………………………………………….16
References ……………………………………………………………………..17 - 19
Abbreviations
HR – Human Resources
MNC – Multi National Companies
CCU – Coca-Cola University
HCN - Host Country Nationals
TCN - Third Country Nationals
HRM – Human Resource Management
CEO – Chief Executive Officer
IRF - Integration- Responsiveness Framework
GRI - Global Reporting Initiative
KPI - Key Performance Indicators
List of Tables
Figure 1 – Explanation of Questions and aims
Figure 2 – Linkage of Staffing Strategies
Figure 3 – Tale of Two Supply Chains
Figure 4 – Integration Responsiveness Grid
Abstract
From the beginning till the end of this module the comprehensive learning was been done under several main criteria such as what international business is all about, the influence and the impact that international business has made on the fast growing finance and economic sectors of the
References: Anfuso D. (1994). Coca Cola’s staffing philosophy supports its global strategy’, Personnel Journal, 73 (11), 116. Aswathappa K. (2010). Human Resource Management: Text and Cases – seventh edition. McGraw-Hill: New Delhi Aswathappa K Aswathappa K. (2010). Human Resource Management: Text and Cases – seventh edition. McGraw-Hill: New Delhi Ball D.A Barlett C and Ghoshal S (1989). Managing Across Borders: The Transnational Solution. Harvard Business School Press:Boston. Bozer A (2011). How Coca-Cola Manages 90 Emerging Markets. [Online]. Available at: http://www.strategy-business.com/article/00093?pg=all/ Last accessed: 25th April 2014 Daft R (2003) Dicken P (2013). Global Shift, Sixth Edition: Mapping the Changing Contours of the World Economy. 6th Edition. Guildford Press:New York. Ghemawat P (2007) Coca-Cola’s Global Rethink. [Online]. Available at: http://blogs.hbr.org/2007/10/cocacolas-global-rethink/ Last accessed: 8th May 2014 Perlmutter H (1969) The Tortures Evolution of Multinational Enterprises Roth K and Morrison A J (1990). An Empirical Analysis of the Integration-Responsiveness Framework in Global Industries. Journal of International Business Studies. 21, 4. P 541-564. Sellers P (2000). The Big Spill Coke 's CEO Doug Daft has to clean up. [Online]. Available at: http://money.cnn.com/magazines/fortune/fortune_archive/2000/03/06/275222/ Last accessed: 3rd May 2014 The Coca-Cola Company (2011) The Coca-Cola Company (2013) The Coca-Cola System [Online]. Available at: http://www.coca-colacompany.com/our-company/the-coca-cola-system Last accessed: 28th April 2014 The Coca-Cola Company (2014) The Coca-Cola Company (2014). [Online]. Available at: http://www.coca-colacompany.com/our-company/governance-ethics/governance-ethics Last accessed: 3rd May 2014 The Coca-Cola Company (2014) The Coca-Cola Company (2013). Supplier and customer partnerships. [Online]. Available at: http://www.coca-colacompany.com/our-company/suppliers/supplier-and-customer-partnerships Last accessed: 20th April 2014 Wall S and Rees B (2004) Yadav P, Stapleton O and Wassenhove (2013). Learning from Coca-Cola published in Stanford Social Innovation Review. [Online]. Available at: http://www.ssireview.org/articles/entry/learning_from_coca_cola/ Last accessed: 11th May 2014