final mcq for conumer behavior
Multiple Choice Questions
Q.1. Which of the following would be the best illustration of a subculture?
A) a religion
B) a group of close friends
C) your university
D) a fraternity or sorority
Ans: A
Q.2. The relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members share similar values, interests, and behavior constitute ________.
A) a culture
B) a subculture
C) a social class
D) a family
Ans: A
Q.3. A person's ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.
A) subculture
B) family
C) social class
D) reference groups
Ans: D
Q.4. Social classes differ in media preferences, with upper-class consumers often preferring ________ and lower-class consumers often preferring television.
A) movies
B) radio
C) video or computer games
D) magazines and books
Ans: D
Q.5. The family in a buyer’s life consisting of parents and siblings is the ________.
A) family of procreation
B) family of influence
C) family of efficiency
D) family of orientation
Ans: D
Q.6. Purchasing family when Gary was a high school student, he enjoyed rock music and regularly purchased hip clothing sported by his favorite rock band. However, five years later, when Gary became an accountant, his preference shifted toward formal clothing. Which of the following personal characteristics is likely to have had the most influence on Gary's preferences during his high school days?
A) education
B) age
C) income
D) gender
Ans: B
Q.7. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals.
A) psychological life cycle
B) product life cycle
C) social status
D) critical life events
Ans: D
Q.8. Identify an economic circumstance that can greatly affect any product or brand choice.
A) retirement
B) values
C) lifestyle
D) borrowing power
Ans: D
Q.9. ________ refers
Q.1. Which of the following would be the best illustration of a subculture?
A) a religion
B) a group of close friends
C) your university
D) a fraternity or sorority
Ans: A
Q.2. The relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members share similar values, interests, and behavior constitute ________.
A) a culture
B) a subculture
C) a social class
D) a family
Ans: A
Q.3. A person's ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.
A) subculture
B) family
C) social class
D) reference groups
Ans: D
Q.4. Social classes differ in media preferences, with upper-class consumers often preferring ________ and lower-class consumers often preferring television.
A) movies
B) radio
C) video or computer games
D) magazines and books
Ans: D
Q.5. The family in a buyer’s life consisting of parents and siblings is the ________.
A) family of procreation
B) family of influence
C) family of efficiency
D) family of orientation
Ans: D
Q.6. Purchasing family when Gary was a high school student, he enjoyed rock music and regularly purchased hip clothing sported by his favorite rock band. However, five years later, when Gary became an accountant, his preference shifted toward formal clothing. Which of the following personal characteristics is likely to have had the most influence on Gary's preferences during his high school days?
A) education
B) age
C) income
D) gender
Ans: B
Q.7. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals.
A) psychological life cycle
B) product life cycle
C) social status
D) critical life events
Ans: D
Q.8. Identify an economic circumstance that can greatly affect any product or brand choice.
A) retirement
B) values
C) lifestyle
D) borrowing power
Ans: D
Q.9. ________ refers