Final Paper 2
Date: February 22, 2015
To: Bradley Stonefield
From: Thomas Crelly, Atwood and Allen Consulting
Subject: Recruitment and Selection Strategies Recommendations
Bradley,
It is my pleasure to congratulate you on making such progress with us in forming your business plans for Landslide Limousines. It has been our pleasure to help you become a successful player in the Limousine industry in the greater Austin, Texas region. As we are in the final week of our consultation I would like to give you some recommendations on recruitment and selection strategies, which you will soon be in need of.
Organizational Goals
It is pertinent that we begin this consultation with defining your organizational goals. These goals will determine exactly, the characteristics you will be looking for in your future employees. The goals in which Landslide Limousines should be striving for are: 1) To serve the greater Austin, Texas region with the highest service in limousine transportation, and 2) To attract and retain, repeat, loyal customers. In fulfilling these two simplified objectives, other achievements will ensue.
Forecasted Demographic Changes
To better understand your current customer base, in addition to your future customer base, it is necessary that we take a deeper look into the demographic numbers. After researching demographic data of the City of Austin from the 1990, 2000 and 2010 Census’, here are a few main extrapolations. The Hispanic/Latino community is surely the most interesting of the bunch. This group has nearly tripled in size from 1990 to 2010, growing from just over 106,000 individuals to nearly 280,000 (City of Austin Demographic Profile). The effect of this great boom of the Hispanic/Latino demographic translates to an increase in percentage of population from almost 23% in 1990, to just over 35% in 2010 (City of Austin Demographic Profile). This is a trend that will surely continue; not only in the City of Austin or the State of Texas, but also in the entire
To: Bradley Stonefield
From: Thomas Crelly, Atwood and Allen Consulting
Subject: Recruitment and Selection Strategies Recommendations
Bradley,
It is my pleasure to congratulate you on making such progress with us in forming your business plans for Landslide Limousines. It has been our pleasure to help you become a successful player in the Limousine industry in the greater Austin, Texas region. As we are in the final week of our consultation I would like to give you some recommendations on recruitment and selection strategies, which you will soon be in need of.
Organizational Goals
It is pertinent that we begin this consultation with defining your organizational goals. These goals will determine exactly, the characteristics you will be looking for in your future employees. The goals in which Landslide Limousines should be striving for are: 1) To serve the greater Austin, Texas region with the highest service in limousine transportation, and 2) To attract and retain, repeat, loyal customers. In fulfilling these two simplified objectives, other achievements will ensue.
Forecasted Demographic Changes
To better understand your current customer base, in addition to your future customer base, it is necessary that we take a deeper look into the demographic numbers. After researching demographic data of the City of Austin from the 1990, 2000 and 2010 Census’, here are a few main extrapolations. The Hispanic/Latino community is surely the most interesting of the bunch. This group has nearly tripled in size from 1990 to 2010, growing from just over 106,000 individuals to nearly 280,000 (City of Austin Demographic Profile). The effect of this great boom of the Hispanic/Latino demographic translates to an increase in percentage of population from almost 23% in 1990, to just over 35% in 2010 (City of Austin Demographic Profile). This is a trend that will surely continue; not only in the City of Austin or the State of Texas, but also in the entire
References: Cascio, W. F. (2013). Managing Human Resources: Productivity, Quality of Work Life, Profits (9th ed.) Boston, MA: McGraw-Hill/Irwin. City of Austin Demographic Profile. (n.d.). Retrieved February 20, 2015, from http://www.austintexas.gov/sites/default/files/files/Planning/Demographics/city_of_austin_profile_2010.pdf Population. (n.d.). Retrieved February 20, 2015, from http://www.austinchamber.com/site-selection/greater-austin- profile/population.php Texas Long-term Occupation Projections. (n.d.). Retrieved February 20, 2015, from http://www.tracer2.com/publication.asp?PUBLICATIONID=826