Final Paper
I. INDUSTRY 3
II. THE ORGANIZATION 4
1. History 4
2. Management Structure 5
3. Corporate Culture 7
4. Markets 8
5. Products 8
6. Competitors 11
7. Strategies 12
III. PROFESSIONALS EMPLOYED BY THE ORGANIZATION 13
IV. APPRAISAL OF THE ORGANIZATION 14
1. Global Perspective 14
2. Ethics and Social Responsibility 15
3. Futures in Changing Environments 18
V. CONCLUSION & RECOMMENDATIONS 18
VI. LEARNING THROUGH THE INTERNSHIP EXPERIENCE 19
VII. OVERALL PERSPECTIVE 20
I． INDUSTRY
Continental AG is a Germany automotive manufacturing company specializing in tires, brake systems, automotive safety, powertrain and chassis components, tachygraphy, and other parts for the automotive and transportation industries. Continental contributes to enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication.
Today, Continental is holding the position among the top 5 automotive suppliers worldwide. With around 178,000 employees in 49 countries, the Continental Corporation is divided into the Automotive Group and the Rubber Group.
Currently, Continental is ranking the world's 4th largest tire manufacturer. The other top three are Bridgestone, Michelin and Good year, which are thought to be the competitors of Continental.
As one of the world’s leading tire and automotive manufacturers, Continental has more sales of 33,331.0 millions of Europe at 2013. Also, Its focus on Research and Development and continuing education for its employees has aided to its current growth. Besides automotive and rubber group, Continental now has the division named ‘Contitech’, which concerns about the high technology development. Also, one of Continental's main areas of expertise and technological leadership is Fuel Consumption Reduction, achieved through more efficient fuel injection systems, and reduced rolling resistance tires and hybrid propulsion systems, which important in this century.
II. THE ORGANIZATION 4
1. History 4
2. Management Structure 5
3. Corporate Culture 7
4. Markets 8
5. Products 8
6. Competitors 11
7. Strategies 12
III. PROFESSIONALS EMPLOYED BY THE ORGANIZATION 13
IV. APPRAISAL OF THE ORGANIZATION 14
1. Global Perspective 14
2. Ethics and Social Responsibility 15
3. Futures in Changing Environments 18
V. CONCLUSION & RECOMMENDATIONS 18
VI. LEARNING THROUGH THE INTERNSHIP EXPERIENCE 19
VII. OVERALL PERSPECTIVE 20
I． INDUSTRY
Continental AG is a Germany automotive manufacturing company specializing in tires, brake systems, automotive safety, powertrain and chassis components, tachygraphy, and other parts for the automotive and transportation industries. Continental contributes to enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication.
Today, Continental is holding the position among the top 5 automotive suppliers worldwide. With around 178,000 employees in 49 countries, the Continental Corporation is divided into the Automotive Group and the Rubber Group.
Currently, Continental is ranking the world's 4th largest tire manufacturer. The other top three are Bridgestone, Michelin and Good year, which are thought to be the competitors of Continental.
As one of the world’s leading tire and automotive manufacturers, Continental has more sales of 33,331.0 millions of Europe at 2013. Also, Its focus on Research and Development and continuing education for its employees has aided to its current growth. Besides automotive and rubber group, Continental now has the division named ‘Contitech’, which concerns about the high technology development. Also, one of Continental's main areas of expertise and technological leadership is Fuel Consumption Reduction, achieved through more efficient fuel injection systems, and reduced rolling resistance tires and hybrid propulsion systems, which important in this century.