Submitted To: Sir Samnan Ali
Semester # 07 Submitted By: SARA JAVED (099) ZUNAIRAH KHAN (077) AYESHA ABBAS (092) SARA MINHAS (062)
Section: BBA –B (09)
Submission Date: 3rd Dec 2012
ACKNOWLEDGEMENT
First of all, we would thank Allah Almighty, the most Beneficent and Merciful for giving us the opportunity and strength to work on this report.
We would like to thank our course instructor Mr. Samnan Ali for his help, guidance, support and cooperation throughout the progression of our project
We are especially thankful to Mr. Muzaffer Abbas Quality Control Officer at Sayyed Engineers private limited for taking out time from their busy schedules and addressing our queries.
TABLE OF CONTENT Sr. No. | Contents | Page No | | | | 1. | Aims and Objectives | 5 | | | | 2. | Executive summary | 6 | | | | 3. | Research Methodology | 7 | | | | 4. | Alternatives | | | 4.1. Quill | 8 | | 4.2. Steel Dip Pen | 8 | | 4.3. Fountain Pen | 8 | | 4.4. Ballpoint Pen | 9 | | 4.5. Roller Ball | 9 | | | | 5. | Matrix chart of Brands in writing instruments: | 10 | | 5.1. Picasso (Shahsons Pvt. Ltd) | 10 | | 5.2. Master Pens (Master Ballpoints Pvt. Ltd) | 10 | | 5.3. Dollar pens (Dollars Pvt. Ltd) | 10 | | 5.4. Piano (Sayyed Engineers Pvt. Ltd) | 10 | | | | 6. | Supply chain Analysis | | | 6.1. Introduction | 11 | | 6.2. Reason of choosing selected Market Position | 11 | | 6.3. Factory Location | 11 | | 6.4. Product Main Attribute | 12 | | 6.5. Product Range | 12 | | 6.6. Production Capacity | 12 | | 6.7. Raw Material | 12 | | | | 8. | List of foreign suppliers | 12 | | | | 9. | Detail of Local Supplier | | | 9.1. Chemicals | 12 | | 9.2. Packing | 13 | | 9.3.