Final Project
Final Project Module 5 BA 4910
Question 1: Discuss the distinguishing features (Market size, Market growth rate, Industry strength, etc.) of the industry. “Market size and growth rate indicates how big the industry is and how fast it is growing. Market size industry’s position includes the product life cycle which includes early development, rapid growth and takes off, early maturity and slowing growth, saturation and stagnation and decline.” Thompson The Panera Bread Company began in 1993 under the name Au Bon Pain’s café style bakeries in the Saint Louis area and the market size grew very rapidly. Panera Bread Company market size was very substantial. Between the years of 1993 and 1997, Panera Bread Company average unit volumes increased by 75 percent. In 1998 management of the Panera Bread Company realized that the company should be rolled out nationwide. The management decided to divest the Au Bon Pain cafes and completely go with the Panera Bread concept. By 1999 the Panera Bread Company had 180 cafes in the Saint Louis area. Between January 1999 and December 2006 an additional 850 cafes were opened. In the year 2000, 172 franchised bakery- cafes were opened by year end and 90 company- owned bakery- cafes were opened. Totally 262 bakery- cafes combined were open in 2000. By the year 2006, 636 franchised bakery-cafes were opened by year end and 391 company- owned bakery- cafes were opened. Totaling 1,027 cafes were open in 2006. The management of Panera Bread wanted to continue to expand the cafes nationally. Panera Bread cafes continued grow by 17 percent annually throughout the year 2010.
The market growth rate of Panera Bread Company exploded. In the year 2000, the revenue at company-operated stores was reported at $125.5 million and franchised stores reported $324.9 million. The average weekly sales of company – owned cafes in 2000 were $28,325 and franchised cafes was
Question 1: Discuss the distinguishing features (Market size, Market growth rate, Industry strength, etc.) of the industry. “Market size and growth rate indicates how big the industry is and how fast it is growing. Market size industry’s position includes the product life cycle which includes early development, rapid growth and takes off, early maturity and slowing growth, saturation and stagnation and decline.” Thompson The Panera Bread Company began in 1993 under the name Au Bon Pain’s café style bakeries in the Saint Louis area and the market size grew very rapidly. Panera Bread Company market size was very substantial. Between the years of 1993 and 1997, Panera Bread Company average unit volumes increased by 75 percent. In 1998 management of the Panera Bread Company realized that the company should be rolled out nationwide. The management decided to divest the Au Bon Pain cafes and completely go with the Panera Bread concept. By 1999 the Panera Bread Company had 180 cafes in the Saint Louis area. Between January 1999 and December 2006 an additional 850 cafes were opened. In the year 2000, 172 franchised bakery- cafes were opened by year end and 90 company- owned bakery- cafes were opened. Totally 262 bakery- cafes combined were open in 2000. By the year 2006, 636 franchised bakery-cafes were opened by year end and 391 company- owned bakery- cafes were opened. Totaling 1,027 cafes were open in 2006. The management of Panera Bread wanted to continue to expand the cafes nationally. Panera Bread cafes continued grow by 17 percent annually throughout the year 2010.
The market growth rate of Panera Bread Company exploded. In the year 2000, the revenue at company-operated stores was reported at $125.5 million and franchised stores reported $324.9 million. The average weekly sales of company – owned cafes in 2000 were $28,325 and franchised cafes was