Final Project - Mkt230 Principles of Marketing
M8:A2 Marketing Strategy
George R. Rivera, Jr.
MKT230 UB Principles of Marketing
Instructor Michael Loflin
February 29, 2012
Argosy University - Inland Empire Online
Author’s Notes: George R. Rivera, Jr., School of Business, Argosy University - Inland Empire Online. George R. Rivera, Jr., is a student in the School of Business, Argosy University - Inland Empire Online. This class paper is M8:A2 Marketing Strategy for MKT230 UB Principles of Marketing, Instructor Michael Loflin, February 29, 2012. Any correspondence regarding this paper is to be directed to grriverajr@stu.argosy.edu at Argosy University.
Abstract
I am to create, based on based on the instructor feedback received, a marketing portfolio containing revised assignments and produce a one to two page executive summary of the information contained in the weekly drop box assignments. This is a recommendation to an existing reality company (Proctor and Gamble) on a new imaginary product line.
CONTENTS
EXECUTIVE SUMMARY 4
BUSINESS ENVIRONMENT AND MARKETING RESEARCH 7
PRODUCT LIFE CYCLE 11
PRICING AND DISTRIBUTION STRATEGY 14
INTEGRATED MARKETING COMMUNICATION (IMC) 18
MARKETING STRATEGY 21
REFERENCES 26
EXECUTIVE SUMMARY
A. Brief Summary of Plan for Mother Nature's Regen
1. Major Objectives: The major objectives of the product are, in essence, threefold: * To provide a hair restoration shampoo and conditioner; * To make the shampoo and conditioner completely natural; * To make it a women's only product, not simply a female version of a male product.
2. Product Description: The product is an all natural, women's hair restoration shampoo and conditioner. The product is specifically made to be PH balanced for women only. The packaging, name, color scheme and advertizing campaign will target young, professional career women who are suffering from devastating hair loss.
3. Management
George R. Rivera, Jr.
MKT230 UB Principles of Marketing
Instructor Michael Loflin
February 29, 2012
Argosy University - Inland Empire Online
Author’s Notes: George R. Rivera, Jr., School of Business, Argosy University - Inland Empire Online. George R. Rivera, Jr., is a student in the School of Business, Argosy University - Inland Empire Online. This class paper is M8:A2 Marketing Strategy for MKT230 UB Principles of Marketing, Instructor Michael Loflin, February 29, 2012. Any correspondence regarding this paper is to be directed to grriverajr@stu.argosy.edu at Argosy University.
Abstract
I am to create, based on based on the instructor feedback received, a marketing portfolio containing revised assignments and produce a one to two page executive summary of the information contained in the weekly drop box assignments. This is a recommendation to an existing reality company (Proctor and Gamble) on a new imaginary product line.
CONTENTS
EXECUTIVE SUMMARY 4
BUSINESS ENVIRONMENT AND MARKETING RESEARCH 7
PRODUCT LIFE CYCLE 11
PRICING AND DISTRIBUTION STRATEGY 14
INTEGRATED MARKETING COMMUNICATION (IMC) 18
MARKETING STRATEGY 21
REFERENCES 26
EXECUTIVE SUMMARY
A. Brief Summary of Plan for Mother Nature's Regen
1. Major Objectives: The major objectives of the product are, in essence, threefold: * To provide a hair restoration shampoo and conditioner; * To make the shampoo and conditioner completely natural; * To make it a women's only product, not simply a female version of a male product.
2. Product Description: The product is an all natural, women's hair restoration shampoo and conditioner. The product is specifically made to be PH balanced for women only. The packaging, name, color scheme and advertizing campaign will target young, professional career women who are suffering from devastating hair loss.
3. Management
References: American Hair Loss Association Official Website (AHLA 2012;) Retrieved on Feb. 12, 2012 from http://www.americanhairloss.org/women_hair_loss/ Armstrong, G. A., Kotler, P. (2009) Marketing: an introduction Bhaskar, C., (2008) Pespsi vs Marketing webpage, official website of Rogaine® of McNeil – PPC Inc, (2012 Feb. 05). Retrieved from http://www.shop.rograine.com Official Website, P&G, SBU for Beauty and Grooming; Retrieved on Feb.16,2012