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Final Report Car Boor Sale Campaign

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Final Report Car Boor Sale Campaign
PUBLIC RELATIONS COUNSELING PROJECT
PRO 621

PROPOSAL FOR
NCWO ECO CAR BOOT SALE 2012 EVENT

ACADEMIC PROJECT FOR:
PUBLIC RELATIONS COUNSELLING COURSE (PRO 621)

PRESENTED TO:
NATIONAL COUNCIL OF WOMENS ORGANIZATION (NCWO)

ACADEMIC ADVISOR:
PROFESSOR MADYA DR KIRANJIT KAUR

PREPARED BY:
FACULTY COMMUNICATION AND MEDIA STUDIES
MC 222, FINAL YEAR UITM EPJJ STUDENTS

DATE OF SUBMISSION:
28TH APRIL 2012

UPDATED BY:
20th MAY 2012

Table of Contents

1.0 Executive Summary 3
2.0 Introduction 3 2.1 Car Boot Sale 3 2.2 ‘Bulan Pengguna Kebangsaan 2012’ by KPDNKK 3 2.3 The Client 4 2.4 The PR Counselors 4
3.0 Objectives 4
4.0 Programme Details 5
5.0 Daily Programmes 5
6.1 Strategies 6.1 Key Messages 6 6.2 Objectives and Task for Committee 6.2.1 Secretariat Committee 6 6.2.2 Treasurer/Sponsorship and Fund Raising Committee 7 6.2.3 Participation Committee 8 6.2.4 Promotion Committee 9 6.2.5 Media Publicity Committee 10 6.2.6 Logistics Committee 11
7.0 Gantt Chart 12-13
8.0 Estimated Budget 14
9.0 Organization Committee 15

1. Executive Summary The Final year ePJJ (e-learning) Public Relations students of the Institute of Educational Development (InED), Universiti Teknologi MARA (UiTM) are organizing an ‘NCWO ECO CAR BOOT SALE’ in collaboration with National Council of Women’s Organization (NCWO) Environment and Media Commissions, in conjunction with Kementerian Perdagangan Dalam Negeri, Koperasi dan Kepenggunaan (KPDNKK) ‘Bulan Pengguna Kebangsaan 2012’ in Tesco, Semenyih. This project would further educate Malaysian public on the concept of 3Rs (Reduce, Reuse, and Recycle). The project would be on 1st -3rd June 2012 (Friday –Sunday), from 9.00aam-6.00pm in Tesco Semenyih.

2.0 Introduction 2.1 Car Boot Sale The concept of car boot sale
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