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Final research paper
Eshan Rozario
Dr. Avis O. Anderson
BTC 200-0273[5551]
March 30, 2014
Athletic footwear The idea to start a shoe company first came in my head when I first bought Nike soccer shoe at the age of 18. To buy the shoe, I had to go to different stores but still couldn’t find the exact color I was looking for. Then I came home and bought it from official Nike online store. After that I asked myself what if I had a store where there are all different varieties of shoes in store. Then I started sharing my idea with my best friend, Stalin Gomes, who is currently studying at Bridgeport University in Connecticut and is also a founder of this company. He also shared a similar idea and we started working towards building our company in 2010. Then we named it “Athletic Footwear”. Our company 's USP is “The best you can have”. We are committed to provide our customers with varieties of top quality footwear. We are working with all the top athletic footwear brands like Nike, Adidas, Reebok, Puma, New Balance, Under Armour, Asics, Sketchers, Vans and Umbro to bring all the new gears to our customers. Our company 's marketing targets are runners, athletics, sneaker lovers and others. Our company 's top priority and goal is to provide the best customer service possible and going global. We want to run our business successfully and also want to go international. To reach our goal we need a very successful website and to make it; we need storefront software that offers us similar options and services we are looking for. In the article, Starting an online store made easy and 'really sexy ': E-commerce Ty McMahan and Dow Jones talk about the future of e-commerce. They wrote, “A whole new era of e-commerce is emerging - one where just about anyone can create high-end, custom branded online stores for next to nothing. This is being made possible by a crop of emerging online e-commerce platforms backed by venture capital” (McMahan & Jones 2011). These days it’s very


References: Fabian, K. (2014, February 21). eCommerce software review. In Top ten reviews. Retrieved March 19, 2014, from http://ecommerce-software-review.toptenreviews.com/ Hawkins, L. (2010, June 14). For busy Volusion, e-business is good. The Austin American-Statesman. Retrieved March 19, 2014, from Lexis Nexis. McMahan, T., & Jones, D. (2011). Starting an online store made easy and 'really sexy '; E-commerce. National Post. Retrieved March 19, 2014, from Lexis Nexis. Shopify: The brains behind the online business. (2011). Canadian Business, 84(17), 52. Volusion; volusion announces credit card fraud protection service for online store owners. (2010). Information Technology Business, , 55. Retrieved from http://search.proquest.com/docview/204605563?accountid=11946
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