Presented by: Sarah Stine, Marc ArvantisArvon, Kendra Smith, Ana Gonzales,
Meredith Forbes
About Starbucks
Does anyone know how many retail locations
Starbucks has?
What city is Starbucks based in?
Image from: http://upload.wikimedia.org/wikipedia /commons/4/4a/NewStarbucks.png
Mission
“To inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time.” (From website)
“To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.”
(From company fact sheet)
Vision
Want to make the world a better place by setting a good example and following good ethics Offer customers the best coffee and the finest experience Want to benefit the communities that they do business in
How they live out their mission in Coffee:
Always has been and always will be about quality. Claim they are ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. How they live out their mission to Partners:
Called partners because it is their passion
Embrace diversity where each person can be themselves Treat each other with dignity and respect
Hold each other to these standards
How they live out their mission to Customers:
Claim to “connect with, laugh with, and uplift the lives of our customers-even if for a few moments.” Starts with promising a beverage made perfectly. Overall want to make sure they establish a human connection
How they live out their mission in Stores:
Want customers to feel they belong
Want to make it a place where they can relax and “break from the worries outside”
A place to meet with friends
About enjoying life at the speed you want slow or fast their environment provides both
Provide a great coffee experience for every customer How they live out their mission to
Neighborhoods:
Take responsibility to be good neighbors.
Want to be