Finance
IRACST- International Journal of Research in Management & Technology (IJRMT), ISSN: 2249-9563 Vol. 2 No.2, April 2012
A Study on the Individual Investor Behavior with Special Referance to Geojit BNP Paribas Financial Service Ltd, Coimbatore.
Gnani Dharmaja .V, Mechanical Engineering Psg College of Technology, Coimbatore, India Ganesh .J, Electrical and Electronics Engineering, PSG College of Technology, Coimbatore, India Dr. Santhi .V Department Of Humanities Psg College of Technology Coimbatore, India
ABSTRACT
Research in behavioral finance is relatively new. Within behavioral finance it is assumed that information structure and the characteristics of market participants systematically influence individuals’ investment decisions as well as market outcomes. According to behavioral finance, investor market behavior derives from psychological principles of decision making to explain why people buy or sell stocks. The research we have done was on the topic “Factors Influencing the Individual Investor Behavior”. The study aims at identifying the most and the least influencing factors of the individual investor behavior. The project is based on descriptive research design. The data was collected with the help of a questionnaire. The questionnaire included thirty items that belong to five categories: selfimage/firm-image co-incidence, accounting information, neutral information, advocate recommendations and personal financial needs. The sample size considered for the study was 200 wherein all the samples were investors of GEOJIT BNP PARIBAS FINANCIAL SERVICE LTD, COIMBATORE. The tools used for the analysis include Chi-Square Test. The analysis was divided into 2 phases which are Personal Factors and Behavioral Factors. The study revealed that accounting information is the most influencing group of the individual investor behavior and neutral information is the least influencing group of the individual investor behavior. It was found that there are also some
A Study on the Individual Investor Behavior with Special Referance to Geojit BNP Paribas Financial Service Ltd, Coimbatore.
Gnani Dharmaja .V, Mechanical Engineering Psg College of Technology, Coimbatore, India Ganesh .J, Electrical and Electronics Engineering, PSG College of Technology, Coimbatore, India Dr. Santhi .V Department Of Humanities Psg College of Technology Coimbatore, India
ABSTRACT
Research in behavioral finance is relatively new. Within behavioral finance it is assumed that information structure and the characteristics of market participants systematically influence individuals’ investment decisions as well as market outcomes. According to behavioral finance, investor market behavior derives from psychological principles of decision making to explain why people buy or sell stocks. The research we have done was on the topic “Factors Influencing the Individual Investor Behavior”. The study aims at identifying the most and the least influencing factors of the individual investor behavior. The project is based on descriptive research design. The data was collected with the help of a questionnaire. The questionnaire included thirty items that belong to five categories: selfimage/firm-image co-incidence, accounting information, neutral information, advocate recommendations and personal financial needs. The sample size considered for the study was 200 wherein all the samples were investors of GEOJIT BNP PARIBAS FINANCIAL SERVICE LTD, COIMBATORE. The tools used for the analysis include Chi-Square Test. The analysis was divided into 2 phases which are Personal Factors and Behavioral Factors. The study revealed that accounting information is the most influencing group of the individual investor behavior and neutral information is the least influencing group of the individual investor behavior. It was found that there are also some