finance report

Clothing E-commerce Site Business Plan
Liquid Culture
Company Summary
Liquid Culture will offer creative women's outdoor clothing, online, that is both functional and beautiful. Larry Wilson and Maggie Granger, co-owners of Liquid Culture, will create a cost-effective operation that will eliminate the cost of inventory by having a third-party, Magic Clothing Company, handle all manufacturing and shipping of clothing to the customer. Liquid Culture will process the order and collect the payment online. The order will then be sent to Magic Clothing Company to be filled and shipped. Liquid Culture will focus on clothing design and marketing of its products.
2.1 Start-up Summary
Liquid Culture's start-up costs consists mostly of design and marketing. Liquid Culture has $260,000 in investments and $200,000 in a short-term loan.

Start-up Funding

Start-up Expenses to Fund
$58,500
Start-up Assets to Fund
$401,500
Total Funding Required
$460,000

Assets

Non-cash Assets from Start-up
$0
Cash Requirements from Start-up
$401,500
Additional Cash Raised
$0
Cash Balance on Starting Date
$401,500
Total Assets
$401,500

Liabilities and Capital

Liabilities

Current Borrowing
$0
Long-term Liabilities
$200,000
Accounts Payable (Outstanding Bills)
$0
Other Current Liabilities (interest-free)
$0
Total Liabilities
$200,000

Capital

Planned Investment

Investor 1
$130,000
Investor 2
$130,000
Other
$0
Additional Investment Requirement
$0
Total Planned Investment
$260,000

Loss at Start-up (Start-up Expenses)
($58,500)
Total Capital
$201,500

Total Capital and Liabilities
$401,500

Total Funding
$460,000

Start-up

Requirements

Start-up Expenses

Legal
$1,000
Stationery etc.
$500
Brochures
$0
Consultants
$5,000
Insurance
$0
Rent
$2,000
Leased Office Equipment
$10,000
Computer Equipment/Software
$30,000
Website
$10,000
Other