Name:
Institution:
Tutor:
Date:
TABLE OF CONTENS PAGES
INTRODUCTION…………………………………………………………………………………..…..3
COMPANY DESCRIPTION………………………………………………………….…………..…4 Size of company, market share and source of raw
Material…………………………………………………………………………………….......4
CORPORATE AND FINANCIAL ACTION AND COMPETITIVE ANALYSIS….. 5
FINANCIAL TREND OVER FIVE YEARS……………………………………………………...7
EXCHANGE RATE RISK……………………………………………………………………………...10
COUNTRY AND POLITICAL RISK………………………………………………………….…...12
CONCLUSION…………………………………………………………………..…………………….….15
REFERENCES……………………………………………………………………………………………..17
INTRODUCTION
The research paper focuses on the study of the exchange rate risk and country and political risk on Britvic plc. Through understanding the company operations, the study will manage to analyse how the company identifies and manages both risk factors. The report opens up with a vivid highlight on the enterprise. It identifies the company external and internal variable. The major variables being on the size, industry market share, key markets of the company. It studies its raw material source and on its turnovers.
Forming the first part also is the financial trends in the company over a five year period. Financial trend analysis represents a detailed analysis of the financial statement of an organisation. Its bases its report on a continuous relationship, finding on financial analysis highlights the direction of a concern. It highlights the availability of resources to complete projects on preposition (Iba 2012).
Focus of the company on an international level is also evident in the study paper. On an international level, the paper focuses on corporate and financial actions, relating both to the global nature of the company. It highlights the significant developments over the recent years. It has a focus on the critical areas of strength and
References: Banti, Chiara, Kate Phylaktis, and Lucio Sarno. "Global liquidity risk in the foreign exchange market." Journal of International Money and Finance, 2012: 267-291. Boutchkova, Maria, Hitesh Doshi, Art Durnev, and Alexander Molchanov. ""Precarious politics and return volatility." Review of Financial Studies, 2012: 1111-1154. De Grauwe, Paul. ""Managing a fragile Eurozone." In CESifo Forum, vol. 12, no. 2." Institute for Economic Research at the University of Munich, 2011: 40-45. Filjar, Renato, Gérard Segarra, Ilinca Vanneste, Pavao Britvic, and Krešimir Vidovic. Satellite Positioning for eCall: An Assessment of GPS Performance. France, 2011. Foster, Carrie Louise. "Managing the flow of talent through organizations–a boundary-less model." Development and Learning in Organizations: An International Journal , 2015. Iba, Hitoshi, and Claus C. Aranha. "Trend analysis." ." In Practical Applications of Evolutionary Computation to Financial Engineering,, 2012: 123-140. Karippery Francis, Aneesh. An investigation on brand loyality of soft drinks in Ireland. Dublin Business School, 2013. Kumar, B. Rajesh. Mega mergers and acquisitions: case studies from key industries. Palgrave Macmillan, 2012. Kumar, Vikas, Ram Mudambi, and Sid Gray. "Internationalization, innovation and institutions: the 3 I 's underpinning the competitiveness of emerging market firms." Journal of International Management, 2013: 19. Macdonald, Elizabeth, and Ruth Atkins. Koffman and Macdonald 's Law of Contract. Oxford University Press, 2014. Zou, Shaoming. Political Risk Assessment: A Review and a New Approach." In Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference,. Springer International Publishing, 2015.