Student id : 0702KDKD1009
Semester : 3
Course : BSGE
Due Date : 01/12/2010
Title : Strategic Analysis of PIA (Pakistan international airline )
Contents
1.0 Backgroud 3
2.0 Introduction : 4
3.0 Overview Of the Company : 6
4.0 SWOT Analysis 7
1) Strengths 7
2) Weakness 7
3) Opportunities 8
4) Threats 8
5.0 PEST Analysis 8
1) Political Analysis 8
2) Economic analysis 9
3)Social analysis 9
4) Technological analysis 9
6.0Porter’s five forces analysis 10
Bargaining Power of Suppliers 10
Threat of Substitute Products 11
Threat of New Entrants 11
Competitive rivalry in the industry 11
7.0 Value Chain Analysis 11
Secondary Activities 12
Procurement 12
Human Resource Management 12
Technology 12
8. 0Recommendations 13
1.0 Backgroud
After a short period of independence, Pakistan decided in 1951 that it needed an aerial line of carrier of national flag; the government of the country established consequently the international airline Companies of Pakistan.On 11 March 1955 PIA formally took over the assets and routes of another Pakistani operator, Orient Airways, which had in effect been part of PIA since October 1953. The consolidation of the two airlines meant that PIA could enlarge its domestic network with 11 Douglas DC-3 and two Convair CV-240 aircraft, which left the Super Constellation machines wholly free for international services.(ali, 2000)
(ali, 2000) describes that the modernization of floats it used for the operations domesticate and regional was now a question of high priority, and in the month of May 1956 the aerial line passed an order for three examples of the Viscount of Vickers 815 airplane of four turbo planes the first one of which was accepted in the United Kingdom on January 2 1959 for a beginning in the income that wins the service on the service that Link up Karachi and Delhi on January 31
References: : Abbas, ali. (2000). History . Available: http://www.historyofpia.com/history.htm. Last accessed 19 Nov 2010. Abbas, ali. (2000). History. Available: http://www.historyofpia.com/facts.htm. Last accessed 19 Nov 2010. PIA. (2004). Mission statement. Available: http://www.piac.com.pk/piaprofile/profile/2004/missionstatement.pdf. Last accessed 16 Nov 2010 PIA. (2004). ethics. Available: http://www.piac.com.pk/piaprofile/profile/2004/statementofethics.pdf/. Last accessed 16 Nov 2010 Abbas, ali. (2000). history of pia. Available: http://www.historyofpia.com/. Last accessed 19 nov 2010. abacus. (2007). news events. Available: http://www.abacus.com.pk/news_events/travel_secure.asp. Last accessed 22 nov 2010. PIA. (2008). annual report of pia. annual report. 1 (1), 78.