Table of Contents
Contents Page number
Chapter One: INTRODUCTION
1.1. Topic chosen and context 4
1.2. Reason for choosing this topic 5
1.3. Reason for choosing this organization and background of organization 5
1.4. Objectives of report and research question. 6
1.5. Research and analysis Methodology 6
Chapter Two: INFORMATION GARTHERING
2.1. Source of information 8
2.2. Collection of Data 9
2.3. Sources of Data 9
2.4. Ethical issues 10
2.5. Limitations of information gathering 10
2.6. Accounting technique and business techniques used 11
2.7. Limitations of accounting and business techniques used 12
Chapter Three: RESEARCH, ANSLYSIS, CONCLUSION AND RECOMMENDATIONS
3.1. Background of organization 13 3.1.1. History 13 3.1.2. Vision, mission & core values 14 3.1.3 Subsidiaries of SingTel 14
3.2. Financial performance 16 3.2.1 Profitability ratios 17 3.2.2 Short-term liquidity ratios 23 3.2.3 Working captial efficiency ratios 25 3.2.4 Long-term solvency ratios 27 3.2.5 Investment ratio 29
3.3. Benchmarking- Cathay Pacific- year 2008 32 3.5.1. Background of M1 32 3.5.2. Financial comparisons 33
3.4. Macro-Environment analysis 35 3.4.1. Political 31 3.4.2. Economic 31 3.4.3. Social 33 3.4.4. Technological 33 3.4.5. Environmental 35 3.4.6. Legal 36
3.5. Industry analysis 38 3.3.1.Strengths 27 3.3.2. Weakness 28 3.3.3. Opportunities 29 3.3.4. Threats 30
3.6 Conclusion 42
3.7. Recommendation 43
Appendix 44
Appendix A: Consolidated Income Statement 44
Appendix B: Statements of Financial Position (Group) 45
Appendix C: Share Price of SingTel 46
Appendix D:Singapore GDP Growth 47
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