Individual Project: Starbucks Corporation Company Analysis by Sara Ciolli Gordon
I. Company Description II. Core Competencies of the Starbucks Corporation III. Description of Starbucks Corporation’s Key Management Team IV. Financial Analysis of Balance Sheet and Income Sheet of Starbucks Corporation V. Analysis of Financing Philosophy and Current Financial Situation VI. Analysis of the Economic Influence and Current Industry Status VII. Recommendations for Corporate Improvement
Starbucks Corporation Company Analysis
Company Description
Starbucks began in 1971 with a single store location in Seattle's Pike Place Market. From there, they have grown in numbers but maintained their commitment to providing each customer with a drink from a Starbucks barista with a personal connection. According to the comment on the Starbucks corporate website, “It is just one hand reaching over the counter to present a cup to another outstretched hand. We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly.”
Starbucks has always created a special gathering place in the community which it is located and given back to the community and tried to make each community a better place.
Core Competencies of the Starbucks Corporation The mission statement of Starbucks is to inspire and nurture the human spirit – one person, one up and one neighborhood at a time.
It has always been, and will always be, about quality. Starbucks srtives to use the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. Starbucks likes to embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. They