Introduction…………………………………………………………………….2
Company Analysis………………….………………………………………….3
Corporate Profile………………………………………………….………………3
Organizational Structure………………………………………………………….3
As a Listed Company………………………………………………………………4
Financial Ratio Analysis………………………………………………………...5
Supplementary Analysis………………………………………………………..23
Product Life Cycle………………………………………………….………………23
SWOT Analysis…………………………………………………………………...…24
BCG matrix Analysis…………………………………………………………….....26
Suggestions for Further Development…………………………………………..29
Citation………………………………………………………………………......33
Introduction
The principal purpose of the financial accounting and reporting is to provide useful information to the investors and to enable them to make investment decision based on the information available in the market. This study is based on the International Financial Reporting Standards and to choose Tim Hortons Inc. (known internationally as Tim Hortons Cafe) as analysis target. Our team has explored the company’s information resources to learn the background and organization structure of Tim Hortons. A review of the company’s historical financial ratio from financial statements and the compare with its major competitors-Starbucks and Dunkin’ Donuts lead us to a greater understanding of the firm liquidity, solvency, cash conversion and profitability. From aspect of marketing and management view, we also conducted a Product Life Cycle Analysis, a BGC Matrix analytical method and a SWOT analysis to determine the strengths and weaknesses of Tim Hortons. Moreover, the company future strategy and some suggestions will be presented at the end of report.
Therefore, this report takes in various analysis of the Tim Hortons Inc. include financial analysis, management analysis and strategic plan in order to let reader understand how to make more reasonable decision about investment in the stock of Tim Hortons. As the result of this analysis report, it is rational to buy the stock of Tim