OXFORD BROOKES UNIVERSITY
BS (Hons) Applied Accounting
Research and Analysis Project
Research Report
Analysis of business and financial performance over a three year period of:
DERA GHAZI KHAN CEMENT LIMITED
(DGKCL)
Student Name: KHAWAJA DANYAL TARIQ
Registration Number: 1760726
OCTOBER 2011
Word count: 6,499
Table of Contents
| |TOPIC |PAGE# |
| | | |
|1. |Project objectives and overall research approach | |
| |1.1 Reasons for selecting topic and company |3. |
| |1.2 Project objectives and research questions |3. |
| |1.3 Research approach |4. |
| | | |
|2. |Information gathered and business techniques used | |
| |2.1 Sources of information |5. |
| |2.2 Description of method used to gather information |5. |
| |2.3 Limitations of information |6. |
| |2.4 Ethical issues |6. |
| |2.5 Business techniques used and their limitations |7. |
| | | |
|3. |Analysis and conclusion | |
| |3.1 Cement sector analysis |9. |
| |3.2 Company profile |9. |
| |3.3 Ratio analysis |10. |
| |3.4 Porter’s five force analysis |17. |
| |3.5 SWOT analysis |18. |
| |3.6 Conclusion and recommendations |20. |
| | | |
|Appendix A: |Bibliography and referencing |22. |
|Appendix B: |Sample questionnaire and its response |24. |
|Appendix C: |Ratios sheet |26. |
|Appendix D: |Balance sheet and Income statement |27 |
|Appendix E: |Graph |31. |
|Appendix F: |Graph |32. |
|Appendix G: |Graph |33. |
1. PROJECT OBJECTIVES AND OVERALL RESEARCH APPROACH
1.1 REASONS FOR SELECTING TOPIC AND COMPANY
I chose analysis of business and financial performance as it is relevant to a major portion of my studies and I wanted to apply the knowledge which I had gained throughout my ACCA study days in real life context.
Moreover, this topic is easily understandable compared to the rest of others. Information about it is relatively easily assessable and Dera Ghazi
Bibliography: ❖ Debt and capital structure to measure the financial risk in company’s long-term capital structure. (FTC, 2008) ❖ Investment ratios to assess the value and quality of investment in the ordinary shares of a company and the prospects of financial gain Ratio analysis is a way of expressing relationships between a firm 's accounting numbers and their trends over time that analysts use to establish values and evaluate risks. (Steven M. Bragg, 2006) LIMITATIONS OF RATIOS (APCMA, 2009) 3.2 COMPANY PROFILE