Introduction
The existing site of the wholesale markets had opened back in 1974 it includes markets for meat, fish, poultry and horticulture with warehouses and ancillary accommodation. The site is currently owned by Birmingham City Council and is located in the city centre next to the Bull Ring shopping centre and Digbeth. Entrance and access to the markets is via Pershore Street.
The site area of the markets is 21 acres which makes it the largest market in the UK and up to 13,000 customers visit it per week.
Archaeology
Below the wholesale markets has the remains of a medieval manor house which was once surrounded by a moat which was built in the 12th century. The manor house was once contributed to a medieval town.
The big city plan to promotes to re-expose the moat as part of the new development. The proposed development has taken this into account in our design of the redevelopment.
Site Surroundings
Around the wholesale markets has seen the developments of the Bullring Shopping Centre and the recent refurbishment of the Digbeth Coach Station. With also the new proposed major infrastructure redevelopment of New Street Station.
The markets are surrounded by void commercial units, retail units, offices and small car parks of which are in poor condition. In the vicinity of the wholesale markets lies the Chinese quarter, gay village and the Arcadian entertainment centre.
Scheme
Seeing as the current wholesale markets is so great in size the scheme will be of mixed use. The prime focus will be of an international theme. There will be included restaurants, cafes and shops. A global theatre, for all international entertainment, and a separate developed landmark hotel within the historic moat. It will link the area to the main city core of which will be of high quality and also provide the essential boutique style shopping experience.
In order to integrate the project
Bibliography: Supplementary Planning Guidance (2004), Archaeology Strategy – Building the future, protecting the past Birmingham City Council, Birmingham Big City Plan – Work In Progress Jacobs, K (2010) Wish you were here, http://www.egi.co.uk/Articles/Article.aspx?liArticleID=714348, Norman, P (2009) Testing the water, http://www.egi.co.uk/Articles/Article.aspx?liArticleID=710181, Dixon, A (2009) Shopping Centre Investment levels on the rise, http://www.egi.co.uk/Articles/Article.aspx?liArticleID=707485, Estate Gazettes Interactive Pilkington, L (2009) Hammerson pitches in with Hines, Estate Gazettes Interactive EG News (2009) New neighbour for Bullring,