ACKNOWLEDGEMENT
A warm salute to the people who made this business plan possible. To God Almighty, who created us and made us go further beyond all trials and circumstances. To our parents who continuously provide us with extraordinary support needed for this paper.
Our deepest appreciation to our dear panelists, Mr. Christopher Cahayo (CPA) and Ms. Ivy Demain (Marketing Major Graduate), for being part of this project. Your inputs are indeed very helpful for the success of this project.
To our dear professor, Dr. Willy Gapasin who gives us initiation of putting up all learning, our motivator for this paper; a great mentor who helped us through his promising supervision, guidance and advices. Lastly to the fellow school mates who shared their thoughts and ideas in order that this paper could be realized. To the faculty of JRU Library and to those group whom we failed to mention, a million thanks to all of you
Chapter II
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EXECUTIVE SUMMARY
The Fashion Bag industry has reached the peaks of popularity over the last few years. So much so that it has turned out to be a multi million peso industry and is now recognized as a full fledged branch of fashion just like clothing and shoes.
MUSA COLLEZIONE is the conceptualized name of the business. It caters working women ages 24 to 44 years old residing in Quezon City. With its design and quality, our product will surely give a satisfaction in every woman’s need.
MUSA COLLEZIONE is a new brand of bag collections that will elevate the trend of native bags. From the typical native bags made from Sasa (Palm Tree Leaves) and Abaca, Musa Collezione offers new products made from Banana trunk and stem.
The name of the business was derived from the Scientific Name of Banana, “Musa Acuminata”.
Chapter III
GENERAL COMPANY DESCRIPTION
Musa Collezione will focus on providing innovative products