Financial planning

B.Sc (Hons) in Applied Accounting

Oxford Brookes University

Research and Analysis Report

Topic # 8
An Analysis of Business and Financial Performance of Ryanair Plc

Submitted by:
Salamun M Adnan
ACCA Student Registration# 1476976

Word Count:
RAP: 6466

Date: 21/11/2011

TABLE OF CONTENTS

1. INTRODUCTION......................................................... 4

1.1 PROJECT TOPIC AND SELECTED ORGANIZATION..................... 4
1.2 REASONS FOR CHOOSING THE TOPIC.............................. 4
1.3 OBJECTIVES OF THE REPORT.................................... 4
1.4 RESEARCH APPROACH........................................... 5

2. INFORMATION GATHERING.................................................6

2.1 SOURCES USED AND REASONS.................................... 6
2.2 METHODS OF INFORMATION COLLECTION........................... 7
2.3 CONSTRAINTS OF INFORMATION GATHERING........................ 7
2.4 ETHICAL ISSUES.............................................. 8

3. ACCOUNTING AND BUSINESS TECHNIQUES....................................8

3.1 ACCOUNTING AND BUSINESS TECHNIQUES USED..................... 8
3.2 CONSTRAINTS OF ACCOUNTING AND BUSINESS TECHNIQUES........... 9

4. ANALYSIS AND PRESENTATION............................................10

4.1 COMPANY BACKGROUND......................................... 10

4.2 REVENUE ANALYSIS........................................... 10
4.2.1 GEOGRAPHICAL BREAKDOWN..................................... 11
4.2.2 SEGMENTAL BREAKDOWN........................................ 12

4.3 FINANCIAL PERFORMANCE ANALYSIS............................. 12
4.3.1 GROSS PROFIT ANALYSIS...................................... 12
4.3.2 NET PROFIT ANALYSIS........................................ 13
4.3.3 ANALYSIS OF OPERATING EXPENSES............................. 14

4.4 LIQUIDITY.................................................. 14
4.4.1 CURRENT

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