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Finca Vista Hermosa

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Finca Vista Hermosa
Stage 3 – Professionalization (Finca Vista Hermosa)

Stage Description

Stage three is professionalization. A business transitions into this stage when they

realize a need for formalization along with defined organizational roles and responsibilities. It is

in this stage that businesses develop concrete goals, plans, and controls. Managers become

more professional and remove themselves from the day-to-day operations they were once

significantly involved in. The primary goal of this stage of organizational development is to

develop the management systems required to take the organization into stage four and

beyond. In stage three, organizations are no longer entrepreneurships, though the roots in

innovation and market development should
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Finca Vista Hermosa Background

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Finca Vista Hermosa translates to ‘farm beautiful vision’ in English. The farm is about

165 acres in size and boasts a wide variety of crops as well as livestock. Their crops include

mango, coconut, sugar cane, melon, and avocado among others. Their livestock include cattle,

pigs, goats, chickens, rabbits, and more. 85% of the livestock’s feed is sourced from the farm’s

own grounds, an impressive mark to the farm’s self-sustainability.

Currently the farm operates as a cooperative. There are 21 workers on the farm, 14 men

and 7 women. The Cuban government requires they sell 80% of the crop to the state for use in

Cuban elementary schools. With the remaining 20%, the farm is allowed to do as they
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Why Cooptex is in the Consolidation Phase

Cooptex has successfully completed the first three stages of organizational growth. The

components of stages one to three were largely completed when the firm was a state owned

company. The organization completed the new venture stage and proof of concept

requirements years ago, underwent growth as facilitated by the Cuban government, and

professionalization as it is now structured in late 2013 and throughout 2014 when it became

private. Cooptex fits the consolidation phase well because at the point they became a

cooperative, cultural values were tested and the partners had the opportunity to establish

values, beliefs, and norms as they saw appropriate. It is now evident that the co-op boasts a

strong culture that is well communicated throughout the organization for being inclusive and

motivated by increased output, personal wellbeing, and care for one another. One of the

executives noted that when a worker is sick, the co-op will assist in cooking meals and caring for

children. This considered, Cooptex has developed a robust family dynamic between the

partners.

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