8.1 Introduction
Sainsbury a famous online retail shop in United Kingdom that is provide numerous types of product of its customers. They provide their service very efficiently at a minimum cost compare with other. In their shop variety of product are available which help to the customer to get their product easily. It is also save their time. Their website also well designed that help to the customer to find out their preferred product quickly. Sainsbury divided its product in different categories. The categories of the products are customized according to the choice and needs of the customers. In their marketing management strategy they are follow numerous types of policy. For the expansion of the market placing there are numerous tools that are used under the process of marketing management. Many of the issues of the lifestyle marketing in the market placing are exposed several matters regarding the goods of Sainsbury. In the report all the matter is refer to the market placing. Numerous tools are used for the strategy of marketing. To influence the purchasing decision making to the customers of the Sainsbury the policy of lifestyle marketing procedure are very effective. To sustain and expand the market this policy is very important because in customer mind it is shaped a strong position. This report is show the lifestyle marketing of Sainsbury that is prepared by the survey on the many people.
8.2 Finding and Analysis
1. THE ACTIVITY OF LIFESTYLE MARKETING HAS SIGNIFICANT IMPACT ON MARKET EXPANSION.
At present time lifestyle marketing has become a very common word. To expand the market lifestyle marketing is very important for the Sainsbury because this activity greatly impact on market expansion. From the customers many feedbacks have been taken by asking them about this statement through this questionnaire survey policy. This survey has been conducted from the various perspectives. The customers have been provided