Preview

Finding and Analysis of Sainsbury retail shop

Good Essays
Open Document
Open Document
2214 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Finding and Analysis of Sainsbury retail shop
8. Finding and Analysis

8.1 Introduction

Sainsbury a famous online retail shop in United Kingdom that is provide numerous types of product of its customers. They provide their service very efficiently at a minimum cost compare with other. In their shop variety of product are available which help to the customer to get their product easily. It is also save their time. Their website also well designed that help to the customer to find out their preferred product quickly. Sainsbury divided its product in different categories. The categories of the products are customized according to the choice and needs of the customers. In their marketing management strategy they are follow numerous types of policy. For the expansion of the market placing there are numerous tools that are used under the process of marketing management. Many of the issues of the lifestyle marketing in the market placing are exposed several matters regarding the goods of Sainsbury. In the report all the matter is refer to the market placing. Numerous tools are used for the strategy of marketing. To influence the purchasing decision making to the customers of the Sainsbury the policy of lifestyle marketing procedure are very effective. To sustain and expand the market this policy is very important because in customer mind it is shaped a strong position. This report is show the lifestyle marketing of Sainsbury that is prepared by the survey on the many people.

8.2 Finding and Analysis

1. THE ACTIVITY OF LIFESTYLE MARKETING HAS SIGNIFICANT IMPACT ON MARKET EXPANSION.
At present time lifestyle marketing has become a very common word. To expand the market lifestyle marketing is very important for the Sainsbury because this activity greatly impact on market expansion. From the customers many feedbacks have been taken by asking them about this statement through this questionnaire survey policy. This survey has been conducted from the various perspectives. The customers have been provided

You May Also Find These Documents Helpful

  • Good Essays

    Sainsburys are a private sector organisation whose main interest is in gaining financial reward, such as profit and shareholder value. Sainsburys are a particular public limited company whose securities are traded on a stock exchange and can be bought by anyone. (Business dictionary 2008). So the strategic plan would therefore be particularly concentrated on generating profit although this can be balanced against the needs of the stakeholders.…

    • 552 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Over the five year period, we can see that Sainsbury’s sales are on the rise. It has increased by 23.90%. Sainsbury’s have released new schemes to increase sales in the past five years; undoubtedly this will be the main reason for the increase of sales. To maintain their growing sales, Sainsbury’s should keep their prices competitive to other supermarkets. Also they should continue to release new ideas to maximise sales and profit. Sainsbury’s could open new stores – this would help them hugely. They can also;…

    • 1765 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Firstly, a marketing strategy is a plan that is used in the long term to achieve a business or organisations objectives. Furthermore, a marketing strategy may also be defined as a plan designed to meet marketing objectives. For example, a company may set the following marketing objective: “To be able to satisfy customers through our products.” The next step is the planning procedure otherwise known as the marketing strategy used to meet the business or organisations objectives. It is important that the terms: “marketing strategy” and “marketing technique” are understood clearly. Likewise, the term “marketing technique” may be defined as an overall plan designed to meet the needs and requirements of customers. A business should ensure…

    • 850 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    In this assignment I will compare the challenges the business will face in a time of recession and in a time of economic boom. Every business will try to overcome the challenges in different way that they think are the most effective.…

    • 540 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Wm Morrison is one of the most popular retailers in UK and it offers a great price and quality of food. For me, as a student and an athlete always looking for fresh, healthy food at good prices it is on of the best options to choose. That is why I have chosen this company to evaluate. Also, I will be able to find some new information about Wm Morrison, which will be useful for me as a customer.…

    • 1373 Words
    • 6 Pages
    Better Essays
  • Good Essays

    The purchasing goods & services have throughout the years begun to lead to a new perception of consumer relationship and in ways businesses conduct their operations. Not only is a business concerned with the buying and selling of goods & services but to further maintain that relationship with their customers to correlate between both parties. As this being the prime functionality of businesses, each business must differentiate themselves with other businesses offering different and wholesome services, which overwhelms their competitors, thus adding their own individualistic value to the marketing system. This is clarified by two different company’s, David Jones and Scorptec, where their conduction of operation is distinctive which is stipulated by the consumers that suit different lifestyles and shopping behavior. The different characteristics of retail stores and online retail stores cater to consumers in the significance of explicit values and benefits.…

    • 852 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Syllabus Mkt 421

    • 2286 Words
    • 10 Pages

    Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum.…

    • 2286 Words
    • 10 Pages
    Satisfactory Essays
  • Powerful Essays

    food tech ass task 1

    • 1595 Words
    • 7 Pages

    A survey was created to assess the consumer market as to what their lifestyle is like according to their food choice and consumption. The questions were as follows:…

    • 1595 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Sainsbury Operations

    • 2417 Words
    • 10 Pages

    This report provides a view on operations of SAINSBURY’S , the third largest supermarket chain across United Kingdom. SAINSBURY’S , in spite of being the longest standing retail chain has been facing stiff competition from rivals like TESCO , MORRISONS. The competitors seemed to have developed at a faster pace since SAINSBURY’S has been through a difficult time in recent years and TESCO is now twice the size in terms of turnover.…

    • 2417 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Sainsbury

    • 3140 Words
    • 13 Pages

    Strategy is defined as how an organization and individual achieves its goals. The marketing strategies are altered as well as renewed in companies in the effort to survive and also prosper in an increasing demanding and complex business environment (Grant, 2010, p.270). The strategic imperatives have shifted towards a priority emphasis in order to develop a superior capacity to reinvest the business model (Cravens, 2010, p.20). Sainsbury mission and goal is to become the first choice of its customers in terms of food, deliver products which are of outstanding quality and service available at a competitive cost by means of working in a simpler, faster and together. Sainsbury have made fundamental changes which have transformed the business but in the course of action the company has stayed true to its heritage. Sainsbury passion towards food at fair prices and its ethical approach have remained central for their success (J Sainsbury Plc, 2012).…

    • 3140 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    The research paper is about choosing a product on which we will do and recommend a marketing mix. In order to come up with a good marketing mix, we gathered information online and from some interviews, discussion and findings which finally given our own conclusions and recommendations. The outcome of the paper concentrated on the recommended marketing mix for a chosen product which is lumia from ‘NOKAI’ and for its competitor which is G21 ‘HTC’. Therefore, there are different own style between the two companies in doing their marketing mixes, also we believe that our recommendation for a marketing mix for Nokia is considerable.…

    • 1444 Words
    • 6 Pages
    Satisfactory Essays
  • Better Essays

    Positioning

    • 1135 Words
    • 5 Pages

    Positioning is the place where someone or something is, especially in relation to other objects and places. In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.(Wikipedia,2012) However, it is important for the contemporary age, whichever aspect is in life. By looking at marketing segmentation, marketing targeting and marketing positioning from DOVE® Chocolate which is a product comes from the biggest snack food manufacturer, American transnational-product business, Mars, this case shows positioning is important section in marketing.…

    • 1135 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    The three-level procedure for positioning, presented by Rossiter and Bellman (2005, p.42), contains T-C-B positioning model, I-D-U benefit analysis and a-b-e benefit claim model. The T-C-B positioning model requires managerial decisions on three factors - Target Customer (T) for the brand, Category Need (C) into which the brand should be positioned and Key Benefit (B) which will be offered by the brand. In order to correctly determine the category need, benefits sought and the purchase decision process, managers have to rely on a customer research. The most useful types of research are individual depth interviews and Marcoms Situation Audit (Rossiter, 2005, p.44). The Target Customer decision answers the question "Who is the brand for?", and it has to be defined for different types of customer, known as stakeholders. However, the most important is the decision on End-Customer target for brand positioning, and it should be defined as broadly as possible, including all current and potential users of the brand. Category Need (C) is another positioning decision, and…

    • 1882 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    * Lifestyle marketing attempts to group customers according to some amalgamation of three categories of variables Activities,…

    • 951 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Jk Cement

    • 9365 Words
    • 38 Pages

    We, M.TALHA ZAHOOR SURVE, PRASHANT SURESH CHAUDHARI, BIKASH TARKESHWAR DUBEY, hereby declare that the project report entitled. “A Project on Brand Preference of customers with reference to Price Positioning” under the guidance of Mr. SHALABH JAIN & Mr. PRASHANT UPADHYAY submitted in partially fulfilment of the requirement for the award of degree of Master of Management Studies to NCRD’s Sterling Institute of Management Studies, Navi Mumbai, is my original work research study - carried out during the period 7th May, 2012 to 11th June, 2012 and not submitted for the award of any degree, diploma, fellowship or other similar titles or prizes to any other institution/organization or university by any other person. The contents of report are a true expression of my efforts on the said topic.…

    • 9365 Words
    • 38 Pages
    Satisfactory Essays

Related Topics