Finished Powerpoint
Oriental Food
What is promotional offer? Promotional offer is when a business like Tesco lowers prices for a short period of time to convey the effectiveness of item. For example Tesco may make a promotional offer where they lower the prices of Oriental food only because some potential consumers may not know what is was when it was first introduced to the market so the consumers would not want to spend money on a product which they have never tried . So the organisation would want to lower the price of the product until it is enhanced by the consumers then they rise the prices again hopefully with the same consumers purchasing it.
The disadvantages of promotional offer :The disadvantage of promotional offer could be the failure for example Tesco spent and invested a huge amount of time to produce the product , they also designed and advertised the product which is ;’’oriental food’’ Tesco sacrifice the investments only to wait for the results .
Celebrity endorsements
Celebrity endorsement is one of the best endorsement a organisation can make your brand known by different age ranges especially due to there relationship to the public for example Amy Childs is the face of Tesco's lingerie.
Organisation should be careful when it comes to endorsing celebrities because there brand is worth there investments.
Decreased value
When promoting a product such as oriental food the longer the sales promotion lasts , it decreases the perceived value of the actual product. For example if Tesco keeps selling the it product for cheap the consumers will get use to it and when the promotion is over they may be upset at paying more . This promotional offer is done for a long time it can damage the overall pricing strategy.
Predictability
If Tesco promotes oriental food in a predictable pattern the customers might now want to spend the full amount of money but wait for the sale a example could be Tesco they do promotional offers in nearly all holidays so customer would only
What is promotional offer? Promotional offer is when a business like Tesco lowers prices for a short period of time to convey the effectiveness of item. For example Tesco may make a promotional offer where they lower the prices of Oriental food only because some potential consumers may not know what is was when it was first introduced to the market so the consumers would not want to spend money on a product which they have never tried . So the organisation would want to lower the price of the product until it is enhanced by the consumers then they rise the prices again hopefully with the same consumers purchasing it.
The disadvantages of promotional offer :The disadvantage of promotional offer could be the failure for example Tesco spent and invested a huge amount of time to produce the product , they also designed and advertised the product which is ;’’oriental food’’ Tesco sacrifice the investments only to wait for the results .
Celebrity endorsements
Celebrity endorsement is one of the best endorsement a organisation can make your brand known by different age ranges especially due to there relationship to the public for example Amy Childs is the face of Tesco's lingerie.
Organisation should be careful when it comes to endorsing celebrities because there brand is worth there investments.
Decreased value
When promoting a product such as oriental food the longer the sales promotion lasts , it decreases the perceived value of the actual product. For example if Tesco keeps selling the it product for cheap the consumers will get use to it and when the promotion is over they may be upset at paying more . This promotional offer is done for a long time it can damage the overall pricing strategy.
Predictability
If Tesco promotes oriental food in a predictable pattern the customers might now want to spend the full amount of money but wait for the sale a example could be Tesco they do promotional offers in nearly all holidays so customer would only