Firms Project Mango Briefing Book Sept 2009
Mango Briefing Book
Edition 1.1
September 2009
Prepared by the USAID Pakistan FIRMS Project
USAID Pakistan FIRMS Project
Mango Briefing Book, page 2
Preface This briefing book on mango and Pakistan has been prepared by the USAID Pakistan FIRMS Project in an ongoing effort to develop and support the execution of a four-year strategy to make Pakistani mango a force in the international marketplace. It is a compilation of primary and secondary research. This is the first edition. Subsequent editions will be prepared as new information is received.
USAID Pakistan FIRMS Project
Mango Briefing Book, page iii
Contents
I. II.
Executive Summary Background on Mango A. History of Mango in the Region B. Taxonomy C. Uses of Mango
1 3 3 3 4 5 5 5 8 8 9 10 10 11 12 13 13 25 27 44 45 46 47 51 58 77 85 88 90
III.
World/Pakistan Mango Production and Trade A. Production B. International Trade
IV.
Donor Activity in Mango A. USAID Activity B. Other Donor Activity
V.
Constraints to Greater Pakistani Export Market Success in Mango A. Constraints to U.S. Market Entry B. Constraints to European Market Growth C. Constraints to Growth of Middle East and Other Markets
VI.
Annexes A. B. C. D. E. F. G. H. I. J. K. L. M. Frequently Asked Questions (Mango) Pakistan Mango Production Maps U.S. Market Profile Mango Varieties Available in the U.S. Market Likely Requirements for Pakistani Mango Exports to the USA Useful APHIS Contacts List of Mango Diseases GlobalGAP Standard Operating Procedures: Packinghouse Facilities for Export of Indian Mangoes to USA Mango Sector Four-Year Strategy Scope of Work CV Mango Strategy Expert Further Reading Mango Sector; Trip Report by David Picha
USAID Pakistan FIRMS Project
Mango Briefing Book, page v
I. Executive Summary
Statistics vary, but Pakistan appears to be the 3rd largest producer of mango in the world and the 4th largest exporter. Although Pakistan has some of the world‘s sweetest
Edition 1.1
September 2009
Prepared by the USAID Pakistan FIRMS Project
USAID Pakistan FIRMS Project
Mango Briefing Book, page 2
Preface This briefing book on mango and Pakistan has been prepared by the USAID Pakistan FIRMS Project in an ongoing effort to develop and support the execution of a four-year strategy to make Pakistani mango a force in the international marketplace. It is a compilation of primary and secondary research. This is the first edition. Subsequent editions will be prepared as new information is received.
USAID Pakistan FIRMS Project
Mango Briefing Book, page iii
Contents
I. II.
Executive Summary Background on Mango A. History of Mango in the Region B. Taxonomy C. Uses of Mango
1 3 3 3 4 5 5 5 8 8 9 10 10 11 12 13 13 25 27 44 45 46 47 51 58 77 85 88 90
III.
World/Pakistan Mango Production and Trade A. Production B. International Trade
IV.
Donor Activity in Mango A. USAID Activity B. Other Donor Activity
V.
Constraints to Greater Pakistani Export Market Success in Mango A. Constraints to U.S. Market Entry B. Constraints to European Market Growth C. Constraints to Growth of Middle East and Other Markets
VI.
Annexes A. B. C. D. E. F. G. H. I. J. K. L. M. Frequently Asked Questions (Mango) Pakistan Mango Production Maps U.S. Market Profile Mango Varieties Available in the U.S. Market Likely Requirements for Pakistani Mango Exports to the USA Useful APHIS Contacts List of Mango Diseases GlobalGAP Standard Operating Procedures: Packinghouse Facilities for Export of Indian Mangoes to USA Mango Sector Four-Year Strategy Scope of Work CV Mango Strategy Expert Further Reading Mango Sector; Trip Report by David Picha
USAID Pakistan FIRMS Project
Mango Briefing Book, page v
I. Executive Summary
Statistics vary, but Pakistan appears to be the 3rd largest producer of mango in the world and the 4th largest exporter. Although Pakistan has some of the world‘s sweetest