International Expansion of a Transport Service Company
Maastricht University
School of Business and Economics
Maastricht, 7th December
Alexander Pfau (i6019678)
Isabel Eichwald (i6017161
Maximilian Commandeur (i6015440)
Otto Lindner (i6018493)
Study: International Business
Course code: EBC-2021
Group number: 29
Tutor: Christopher Buehler
Writing Assignment: Company Paper
Maastricht University
School of Business and Economics
Maastricht, 7th December
Alexander Pfau (i6019678)
Isabel Eichwald (i6017161
Maximilian Commandeur (i6015440)
Otto Lindner (i6018493)
Study: International Business
Course code: EBC-2021
Group number: 29
Tutor: Christopher Buehler
Writing Assignment: Company Paper
Introduction
First Group PLC (First) is a British company engaging in public transportation in the UK, Ireland, North America, Denmark, Sweden and Germany. It is operating trains, metros and buses within these countries, reaching 40 different cities and transporting some 2.5 billion passengers a year. First Group PLC is listed on the London Stock Exchange since 1999 and is currently employing approximately 133000 people. After former CEO Moir Lockhead, who was managing the company since its existence, resigned in June 2010, Tim O’Toole became the new CEO of First.
First Group PLC was found in 1995 in Aberdeen, Scotland. It originated from the deregulation of bus services in the United Kingdom as a merger of the Badgerline Group and the GRT Group and started under the name First Bus as a medium-size bus operator in Scotland, England and Wales. The company steadily grew over the next years and changed its name to First Group PLC in 1998, as the company started engaging in railway-transportation, as well. Due to a franchise contract with London Transport, First started running London’s tramway-system, shortly after 1998. Over the years, First continued growing successfully, while still maintaining high quality standards, and became one of the
References: Bartlett, C.A., & Beamish, P.W. (2011). Transnational Management (Sixth Edition). New York: McGraw-Hill. BBC (2010). FirstGroup sells off rail freight. Retrieved from http://www.bbc.co.uk/news/10204496 FirstGroup plc. (2011). Annual Report and Accounts 2011. Retrieved from http://www.firstgroup.com/assets/pdfs/investors/annual_reports/2011_annual_report.pdf FirstGroup plc. (2010). Corporate Social Responsibility Policy. Retrieved from http://www.firstgroup.com/assets/pdfs/csr/csr_summary_report_2011.pdf FirstGroup plc. (2011). Corporate Social Responsibility Policy. Retrieved from http://www.firstgroup.com/assets/pdfs/csr/csr_policy_2011.pdf FirstGroup plc. (2011). Corporate Social Responsibility Report. Retrieved from http://www.firstgroup.com/assets/pdfs/csr/past_csr_reports/CSRSummary2010.pdf FirstGroup plc. (2011). First scoops Carbon Reduction prize at Environmental Excellence Awards. Retrieved from: http://www.firstgroup.com/corporate/latest_news/?id=007601 GreenRaod