Fisher Price Mission and Vision Statement
Mission/Vision/Goals (Business Org Analysis)
Kari Payne
MGMT312-E1WW (S13)
Lisa Bathe
May 30, 2013
Mission/Vision/Goals (Business Org Analysis) Fisher Price is a company that has all the characteristics of a great mission and vision statement. Their mission statement is, “We believe in the potential of children and in the importance of a supportive environment in which they can grow, learn, and get the best possible start in life. Our company supports today’s families with young children through our breadth of products and services that make early childhood more fun and enriching” (http://www.fisher-price.com/us/hr/aboutus.asp). Some of the criteria of a good mission statement is to clearly state who your customers are and what is the reason your company is in existence. Fisher Price addresses the fact that their customers are families with young children and they strive to provide products that can help young children grow in an entertaining yet educational way. Fisher Price’s vision statement explains, “As one of the world’s leading manufacturers of babygear and preschool toys, Fisher-Price believes deeply in the power of innovation and fun to bring out the full potential of the world’s children. We continue to grow around the world, conducting business in 145 countries and producing toys in more than 37 languages” (http://www.fisher-price.com/en_US/about_us.html?option=3).It is a positive statement that expresses Fisher Price’s goals for their company and their future. The organizational goals of this company are to create products that are great quality, educational, and entertaining for children and their families. They want employees who are talented and innovative and will help provide ideas to take this already legendary company one step ahead and keep their products new and fresh. This is clearly exemplified in their mission and vision statements. They talk about the products they provide, the customers they target, and the
Kari Payne
MGMT312-E1WW (S13)
Lisa Bathe
May 30, 2013
Mission/Vision/Goals (Business Org Analysis) Fisher Price is a company that has all the characteristics of a great mission and vision statement. Their mission statement is, “We believe in the potential of children and in the importance of a supportive environment in which they can grow, learn, and get the best possible start in life. Our company supports today’s families with young children through our breadth of products and services that make early childhood more fun and enriching” (http://www.fisher-price.com/us/hr/aboutus.asp). Some of the criteria of a good mission statement is to clearly state who your customers are and what is the reason your company is in existence. Fisher Price addresses the fact that their customers are families with young children and they strive to provide products that can help young children grow in an entertaining yet educational way. Fisher Price’s vision statement explains, “As one of the world’s leading manufacturers of babygear and preschool toys, Fisher-Price believes deeply in the power of innovation and fun to bring out the full potential of the world’s children. We continue to grow around the world, conducting business in 145 countries and producing toys in more than 37 languages” (http://www.fisher-price.com/en_US/about_us.html?option=3).It is a positive statement that expresses Fisher Price’s goals for their company and their future. The organizational goals of this company are to create products that are great quality, educational, and entertaining for children and their families. They want employees who are talented and innovative and will help provide ideas to take this already legendary company one step ahead and keep their products new and fresh. This is clearly exemplified in their mission and vision statements. They talk about the products they provide, the customers they target, and the
References: Careers at Fisher Price. Retrieved from http://www.fisher-price.com/us/hr/aboutus.asp About Fisher Price. Retrieved from http://www.fisher-price.com/en_US/about_us.html?option=3