Fit Crackers Market Analysis
MKT 201 Sec: 07
Submitted To:
Mr. Abul Khair Jyote
Submitted By:
Group “Innovi”
GROUP MEMBERS
MD. Asif Chowdhury,ID: 1010498
Nafisa Khan, ID:1020718
Tusher Mahamud, ID: 1127026
Shadia Tahsin, ID: 1221675
Yasmin Jahan, ID: 1127036
Submission Date: 25th november 2012
ASSIGNMENT ON: “Fit Crackers”
Acknowledgement:
We would like to thank our respected course instructor Mr. Abul Khair Jyote to give us such an opportunity to make a group report on a product’s market analysis.
We also want to give him a special word of thanks for his persistent guidance and encouragement at all stages of this work. We consider it a great opportunity to have a share of his knowledge and experience in the field of marketing.
And we want to thank the Pran foods company’s employees for giving us such valuable information.
We also want to thank our guardians, seniors and friends who help us to make our report valuable and complete by giving information and their valuable perceptions.
Topic Name | Page No. | 1. Executive Summary | 1 | 2. Introduction * Company overview * Product | 2-32-33 | 3. Marketing Mix * Product * Price * Place * Promotion | 44444 | 4. Market Strategies * Market Segmentation * Target Market * Market Positioning | 5-655-66 | 5. Practice of Marketing Concept | 6 | 6. Building Customer Relationship | 6-7 | 7. Customer Relationship Group | 7-8 | 8. Competitors | 8 | 9. SWOT Analysis | 9 | 10. Ad Analysis | 10 | 11. Product Life Cycle | 11 | 12. Conclusion | 11 |
Executive Summary:
Fit Crackers is a product of Pran Food Company. It starts the journey in 2012 with milk favored biscuit. Slogan of this product was “ESE GELO CRISPY CRUNCHY FIT CRACKERS EKBAR KHAN R TOTALLY CRAGY HOYE JAN”. Weight of this product is 130gm and price is TK.30. In market segmentation it does not focus only a special group. It divides market into multiple segments like
Submitted To:
Mr. Abul Khair Jyote
Submitted By:
Group “Innovi”
GROUP MEMBERS
MD. Asif Chowdhury,ID: 1010498
Nafisa Khan, ID:1020718
Tusher Mahamud, ID: 1127026
Shadia Tahsin, ID: 1221675
Yasmin Jahan, ID: 1127036
Submission Date: 25th november 2012
ASSIGNMENT ON: “Fit Crackers”
Acknowledgement:
We would like to thank our respected course instructor Mr. Abul Khair Jyote to give us such an opportunity to make a group report on a product’s market analysis.
We also want to give him a special word of thanks for his persistent guidance and encouragement at all stages of this work. We consider it a great opportunity to have a share of his knowledge and experience in the field of marketing.
And we want to thank the Pran foods company’s employees for giving us such valuable information.
We also want to thank our guardians, seniors and friends who help us to make our report valuable and complete by giving information and their valuable perceptions.
Topic Name | Page No. | 1. Executive Summary | 1 | 2. Introduction * Company overview * Product | 2-32-33 | 3. Marketing Mix * Product * Price * Place * Promotion | 44444 | 4. Market Strategies * Market Segmentation * Target Market * Market Positioning | 5-655-66 | 5. Practice of Marketing Concept | 6 | 6. Building Customer Relationship | 6-7 | 7. Customer Relationship Group | 7-8 | 8. Competitors | 8 | 9. SWOT Analysis | 9 | 10. Ad Analysis | 10 | 11. Product Life Cycle | 11 | 12. Conclusion | 11 |
Executive Summary:
Fit Crackers is a product of Pran Food Company. It starts the journey in 2012 with milk favored biscuit. Slogan of this product was “ESE GELO CRISPY CRUNCHY FIT CRACKERS EKBAR KHAN R TOTALLY CRAGY HOYE JAN”. Weight of this product is 130gm and price is TK.30. In market segmentation it does not focus only a special group. It divides market into multiple segments like