Fit Marketing Paper
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Case # 2: FIT Fruit and Vegetable Wash
In Partial Fulfillment of the Requirements in
Marketing Management
1st Term (SY 2013-2014)
Submitted to:
Dr. Antonio V. Concepcion
Submitted by:
GROUP 2
Jason Ayala
Vanessa Espino
Almira Garcia
Neil Alvin Hiteroza
Katrina Pineda
Marie Anna Tomas
June 19, 2013 I. Background
A. FIT Fruit and Vegetable Wash
Fit Fruit and Vegetable Wash is made from 100% natural resources and found in everyday food such as baking soda, citric acid and grapefruit oil. It helps remove unwanted surface residue from fertilizer, pesticide, soil, dirt, wax, chemicals and other remainders such as finger prints from people handling produce. Fit claims to remove 98% more chemicals and wax than just water alone. And Fit won’t affect the taste of your fruit and vegetables because it rinses away thoroughly.
Different types of produce require different kinds of care including the way they are cleaned. The product is available for the home and commercial market. Fit Fruit and Vegetable Wash for home use and Fit Antibacterial Produce Cleaner for a more heavy duty commercial usage.
The Fit Fruit and Vegetable Wash comes in two different forms: a spray or a soak. Spray is best suited from any produce that is easy to hold in your hand and simple to rub such as apples, tomatoes, pears, celery, carrots and others. The soak on other hand is best for produce that is difficult to hold or rub such as grapes, string beans, strawberries or things that have lots of nooks and crannies such as spinach, lettuce, cauliflower and broccoli. Fit in soak is often used when cleaning a bunch of produce.
There are three easy steps on how to use Fit. For the soak version, do as follows: 1) Pour 2) Soak and 3) Rinse. In a half gallon or two litters of water, pour one cup full of the fruit and vegetable wash. Let produce soak for a minute and rinse under the running water. While for the spray version, steps will be: 1) Spray 2) Run and 3) Rinse. Spray
Case # 2: FIT Fruit and Vegetable Wash
In Partial Fulfillment of the Requirements in
Marketing Management
1st Term (SY 2013-2014)
Submitted to:
Dr. Antonio V. Concepcion
Submitted by:
GROUP 2
Jason Ayala
Vanessa Espino
Almira Garcia
Neil Alvin Hiteroza
Katrina Pineda
Marie Anna Tomas
June 19, 2013 I. Background
A. FIT Fruit and Vegetable Wash
Fit Fruit and Vegetable Wash is made from 100% natural resources and found in everyday food such as baking soda, citric acid and grapefruit oil. It helps remove unwanted surface residue from fertilizer, pesticide, soil, dirt, wax, chemicals and other remainders such as finger prints from people handling produce. Fit claims to remove 98% more chemicals and wax than just water alone. And Fit won’t affect the taste of your fruit and vegetables because it rinses away thoroughly.
Different types of produce require different kinds of care including the way they are cleaned. The product is available for the home and commercial market. Fit Fruit and Vegetable Wash for home use and Fit Antibacterial Produce Cleaner for a more heavy duty commercial usage.
The Fit Fruit and Vegetable Wash comes in two different forms: a spray or a soak. Spray is best suited from any produce that is easy to hold in your hand and simple to rub such as apples, tomatoes, pears, celery, carrots and others. The soak on other hand is best for produce that is difficult to hold or rub such as grapes, string beans, strawberries or things that have lots of nooks and crannies such as spinach, lettuce, cauliflower and broccoli. Fit in soak is often used when cleaning a bunch of produce.
There are three easy steps on how to use Fit. For the soak version, do as follows: 1) Pour 2) Soak and 3) Rinse. In a half gallon or two litters of water, pour one cup full of the fruit and vegetable wash. Let produce soak for a minute and rinse under the running water. While for the spray version, steps will be: 1) Spray 2) Run and 3) Rinse. Spray
References: 15. Kotler, Philip and Keller, Kevin Lane. 2012. Marketing management, 14th ed. New Jersey: Prentice Hall, pp. 174-200.