Fitbit Swot Analysis 2014

Priced at $20 per share, Fitbit sold a whopping 36.6 million shares the day of its initial public offering. This amounted to $732 million in profit for the company. To add to the excitement, it was ranked one of the top U.S. IPOs sold for the year 2015. Undoubtedly, this is due to the fact that Fitbit was able to seize 68% of the market for wearable devices (Driebusch, 2015). The following day after Fitbit’s IPO debut, it was recorded that the company had increased shares by 20% (Imbert, 2015). This was expected due to the astonishing support they received on the initial day of trading. With regards to the first quarter of 2015, Fitbit’s profits continued to spike (Mullaney, 2015). At the time, it seemed as if Fitbit was on its way to set all