Fitness Equipment Market
Fitness Equipment Market - India
April 2009
Executive Summary
Estimated worth INR XX bn in 2008; Expected to reach INR YY bn by 2012 Annual growth rate of a% Key segments : Home segment and Institutional segment Types of fitness equipments: Cardiovascular Equipment and Weight Training Equipment
Market
Drivers:
Drivers & Challenges
Indians becoming health and fitness conscious Growing demand from companies Entry of foreign fitness chains/clubs Reduction in prices and import duties Real Estate boom
Trends
Health chains enter equipment retailing market Emergence of new distribution channels Introduction of innovative products
LE P M A S
Challenges:
Lack of R&D facilities in India Lack of consumer confidence in Indian equipments Lack of good fitness trainers Lack of space in residential complexes
Competition
Market is dominated by foreign brands like A,B and C Foreign equipment brands have distribution tie ups with Indian companies A large number of importers and small players compete for a share in the Indian fitness equipment industry
FITNESS EQUIPMENT MARKET – INDIA.PPT
2
•Market Overview •Drivers & Challenges •Trends •Competition •Key Developments
FITNESS EQUIPMENT MARKET – INDIA.PPT
3
Fitness equipment industry has a huge growth potential as only a fraction of urban India practices workout regularly
Overview
•Fitness equipment market worth INR XX bn in 2008 •Fitness equipments can be classified as –
Cardiovascular Equipments: Treadmills, Stationary bicycles, Stair climbers, Rowing machines, Elliptical cross-trainers Weight Training Equipment: Weight lifting machines, barbells , various types of benches bars and racks
Market Size and Growth
INR bn
100
B a% W 2008 X Y
50
•Industry has huge growth potential as only b% of the urban Indian population regularly practices workout •Demand for fitness equipment is attracting companies from US, Australia and Europe
LE P M A S
0
Z
U
V 2007
April 2009
Executive Summary
Estimated worth INR XX bn in 2008; Expected to reach INR YY bn by 2012 Annual growth rate of a% Key segments : Home segment and Institutional segment Types of fitness equipments: Cardiovascular Equipment and Weight Training Equipment
Market
Drivers:
Drivers & Challenges
Indians becoming health and fitness conscious Growing demand from companies Entry of foreign fitness chains/clubs Reduction in prices and import duties Real Estate boom
Trends
Health chains enter equipment retailing market Emergence of new distribution channels Introduction of innovative products
LE P M A S
Challenges:
Lack of R&D facilities in India Lack of consumer confidence in Indian equipments Lack of good fitness trainers Lack of space in residential complexes
Competition
Market is dominated by foreign brands like A,B and C Foreign equipment brands have distribution tie ups with Indian companies A large number of importers and small players compete for a share in the Indian fitness equipment industry
FITNESS EQUIPMENT MARKET – INDIA.PPT
2
•Market Overview •Drivers & Challenges •Trends •Competition •Key Developments
FITNESS EQUIPMENT MARKET – INDIA.PPT
3
Fitness equipment industry has a huge growth potential as only a fraction of urban India practices workout regularly
Overview
•Fitness equipment market worth INR XX bn in 2008 •Fitness equipments can be classified as –
Cardiovascular Equipments: Treadmills, Stationary bicycles, Stair climbers, Rowing machines, Elliptical cross-trainers Weight Training Equipment: Weight lifting machines, barbells , various types of benches bars and racks
Market Size and Growth
INR bn
100
B a% W 2008 X Y
50
•Industry has huge growth potential as only b% of the urban Indian population regularly practices workout •Demand for fitness equipment is attracting companies from US, Australia and Europe
LE P M A S
0
Z
U
V 2007