RESEARCH
Advanced Institute of Management Research
www.aimresearch.org
Building a strategy toolkit
Lessons from business
Written by: Paula Jarzabkowski, Aston Business School and AIM Research Monica Giulietti, Aston Business School and AIM Research Bruno Oliveira, Aston Business School and AIM Research
AIM – the UK’s research initiative on management
The Advanced Institute of Management Research (AIM) develops UK-based world-class management research. AIM seeks to identify ways to enhance the competitiveness of the UK economy and its infrastructure through research into management and organisational performance in both the private and public sectors.
Written by: Paula Jarzabkowski, Aston Business School and AIM Research Monica Giulietti, Aston Business School and AIM Research Bruno Oliveira, Aston Business School and AIM Research
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about AIM
AIM consists of:
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Over 250 AIM Fellows and Scholars – all leading academics in their fields… Working in cooperation with leading international academics and specialists as well as UK policymakers and business leaders…
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Undertaking a wide range of collaborative research projects on management… Disseminating ideas and shared learning through publications, reports, workshops and events…
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Fostering new ways of working more effectively with managers and policymakers… To enhance UK competitiveness and productivity.
AIM’s Objectives Our mission is to significantly increase the contribution of and future capacity for world class UK management research. Our more specific objectives are to:
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Conduct research that will identify actions to enhance the UK’s international competitiveness
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Raise the quality and international standing of UK research on management Expand the size and capacity of the active UK research base on management Engage with practitioners and other users of research within and beyond the UK as co-producers of knowledge about