Five Heads Are Better Than One
ARE FIVE HEADS BETTER THAN ONE?
CASE 3
SUMMARY OF ARTICLE
The management at Advert has decided on a team of their best producers to take charge of a special project. It doesn’t take a long time to decide as they were all very good in what they do. The creative team was like an ace in the hole, there are similarities in their characters, age, and duration of their time in Advert. They seem to get very well together and expressed lots of friendliness among themselves. To allow ideas to flow, the management has also given them the freedom to undertake the entire project by themselves.
Conner, who has been managing and leading teams, took the initiative in taking the hot seat of the team and envisions his idea on the commercial. He shared his idea concept of a loser college student who is trying to get a date, but with the client’s 60 inch plasma television, his ordeal has somehow diminished and attracted a group of attractive females into his room watching it together. That was how the commercial for Conner to materialize. For delivering an ideal like that, Conner expressed confidence that his idea is the coolest thing to happen. As he scans the entire team to seek approval, Alexis was the first member to express some disagreement as whether the client will like the idea. But finally agreed to Conner’s idea thinking that been different should be able to capture both the audience and client’s attention. Soon after the rest of the team agreed, it was only Derek who has worked on several occasions with the client has his own ideas is very familiar with the client paused for awhile and later agreed.
With the entire team behind Conner’s idea, the team become more collaborated and were confident that they will be successful as they were in good spirits and in high morale. In a short span of time, the team completed the commercial way ahead of the deadline which
CASE 3
SUMMARY OF ARTICLE
The management at Advert has decided on a team of their best producers to take charge of a special project. It doesn’t take a long time to decide as they were all very good in what they do. The creative team was like an ace in the hole, there are similarities in their characters, age, and duration of their time in Advert. They seem to get very well together and expressed lots of friendliness among themselves. To allow ideas to flow, the management has also given them the freedom to undertake the entire project by themselves.
Conner, who has been managing and leading teams, took the initiative in taking the hot seat of the team and envisions his idea on the commercial. He shared his idea concept of a loser college student who is trying to get a date, but with the client’s 60 inch plasma television, his ordeal has somehow diminished and attracted a group of attractive females into his room watching it together. That was how the commercial for Conner to materialize. For delivering an ideal like that, Conner expressed confidence that his idea is the coolest thing to happen. As he scans the entire team to seek approval, Alexis was the first member to express some disagreement as whether the client will like the idea. But finally agreed to Conner’s idea thinking that been different should be able to capture both the audience and client’s attention. Soon after the rest of the team agreed, it was only Derek who has worked on several occasions with the client has his own ideas is very familiar with the client paused for awhile and later agreed.
With the entire team behind Conner’s idea, the team become more collaborated and were confident that they will be successful as they were in good spirits and in high morale. In a short span of time, the team completed the commercial way ahead of the deadline which
References: www.studymode.com/essays/five-heads-are-better-than-one www.ukessays.com/essays/management/group-think 4. APPENDICES